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Celebrate Diwali, India’s Festival of Lights, with a Personalized E-Card

November 1, 2013

IMD showcases STAR India PLUS with viral marketing initiative.

Centennial, CO (PRWEB) November 01, 2013

International Media Distribution (IMD) today announced the unveiling of the STAR Diwaligram, a customizable online e-card featuring an avatar figurine who dances and changes outfits with the click of a mouse. Sponsored by IMD, these e-cards are a fun and exciting way to celebrate Diwali, India’s Festival of Lights.

“Diwaligrammers” can upload pictures of themselves or friends and family to create a personalized touch to each dancer. An added feature to the e-card is that each Diwaligram is sharable via social media, ensuring that everyone can enjoy in the festivities of Diwali. IMD worked with TD Wang Advertising Group, LLC to develop the Diwaligram through Saavn.com.

This year, the five day festival of Diwali begins on November 3.

Visit http://www.diwaligram.com to create, send and share interactive dancing characters using uploaded pictures. To add an even more sensory experience, the STAR Diwaligram dances to the beat of the song Chammak Challo, featuring multi-platinum hip hop recording artist Akon.

"This Diwali, we wanted to do something interactive to capitalize on the momentum of recent launches for STAR India PLUS in Comcast and Time Warner Cable markets including Seattle, Los Angeles, San Diego and Dallas, TX. We look forward to taking digital marketing and social media to the next level through this type of collaborative partnership," said Shelly Kurtz, Executive Director, Affiliate Sales & Marketing, International Media Distribution.

IMD is targeting South Asian households through direct mail, online marketing and targeted South Asian print and on-air media to advertise special offers from operators in conjunction with Diwali.

The STAR Diwaligram also promotes the epic saga of Mahabharat airing exclusively on STAR India PLUS Monday-Friday at 8:30pm ET and 5:30pm & 9:30pm PT.

STAR India Plus is India’s #1 network leading the way among competitors by occupying 8 of 10 primetime network slots.

STAR India PLUS is available in the US through the following cable and telecommunications providers: AT&T U-verse, CableAmerica, Cablevision, CenturyLink, Cincinnati Bell, Comcast, Cox, En-Touch, OpenBand Media, RCN, San Bruno Cable, Summit Broadband, Time Warner Cable & Verizon FiOS TV.

The following operators also carry Life OK: Cable America, Cablevision, Cincinnati Bell, Comcast, Cox, En-Touch, OpenBand Media, RCN, San Bruno Cable & Time Warner Cable. All of the operators with Life OK also offer STAR India GOLD with the addition of Summit Broadband.

About International Media Distribution

International Media Distribution (IMD) has been a leading provider of in-language programming in the U.S. for over a decade. IMD represents over 30 TV channels with content from a variety of international sources: APB News (Hindi), Antenna Satellite (Greek), ART(Arabic), ATV (Cantonese), Bollywood Hits On Demand (Hindi), CCTV-4 (Chinese), CTI-Zhong Tian Channel (Chinese), Channel One Russia, DW Amerika (German), Filipino On Demand (Tagalog), Life OK (Hindi), Mediaset Italia (Italian), Myx TV (English), Phoenix InfoNews (Chinese), Phoenix North America Chinese Channel, Rai Italia (Italian), RTN (Russian), RTN+ (Russian), SBTN (Vietnamese), STAR India GOLD (Hindi), STAR India PLUS (Hindi), TFC (Filipino), Tele5 (Polish), TV Polonia, TV Asia (Hindi), TV JAPAN, TV JAPAN HD, TVK (Korean), TVK2 (Korean), TVK-Pop On Demand (Korean), TV5MONDE (French), TV5MONDE Cinema On Demand (French), VIJAY (Tamil).

International Media Distribution is an NBCUniversal company.

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For the original version on PRWeb visit: http://www.prweb.com/releases/2013/11/prweb11291963.htm


Source: prweb