Associated Press works with Polar to deliver native advertising on desktop websites and mobile applications
NEW YORK, Nov. 5, 2013 /PRNewswire/ — Today Polar (www.polar.me) announced that The Associated Press has chosen MediaVoice, its native advertising platform, to deliver content-based advertisements across its desktop and mobile properties. Polar helps publishers like the AP capitalize on this new revenue opportunity with a platform that enables them to easily deliver native ads, leveraging their existing content management system and ad-serving infrastructure, placing them in-stream across desktop and mobile sites and apps.
“The Associated Press reaches millions of consumers around the globe, so we needed a native ad solution that would scale across all our properties,” said Ken Detlet, vice president, digital advertising strategy and sales at AP. “MediaVoice brings us the flexibility to run native ads across desktop and mobile, including our native iOS and Androids apps, all while using our existing ad server.”
The adoption of native advertising across the market is encouraging: marketers are using content to better engage with consumers and eMarketer reports that 90 percent of publishers already have or plan to offer native ad products this year for content marketers to reach and engage with their audiences.
“We built MediaVoice from the ground-up with the publisher in mind,” said Sean Erjavec, senior vice president, sales at Polar. “Publishers are seeing improved workflows by eliminating existing manual steps to run a native ad, consolidated reporting on engagement and social activity, and the ability to scale the native ad campaigns across desktop and mobile.”
MediaVoice’s ease of integration into existing workflows lets a publisher harmonize with its current infrastructure and offers a turnkey native advertising solution that works alongside established content processes.
Contact Polar at www.polar.me and learn more about the benefits of MediaVoice or request a demo.
The Associated Press (AP) is the essential global news network, delivering fast, unbiased news from every corner of the world to all media platforms and formats. Founded in 1846, AP today is the most trusted source of independent news and information. On any given day, more than half the world’s population sees news from AP. On the Web: www.ap.org.
Polar has been focused on media platforms since 2007. Back before there were apps, tablets and mobile advertising, Polar was innovating, helping world-class media brands around the world transform the media industry with technology. Their newest platform, MediaVoice, enables publishers to build a scalable native advertising business that leverages existing infrastructure, tools, workflows, and processes. Please visit www.polar.me or follow us at @aboutPolar to learn more.