Martha Stewart Partners With eBay To Launch New Ecommerce Experience To Support American Makers
Martha Stewart American Made Market, exclusively on eBay, kicks off with more than 50 American makers and 450 unique listings
NEW YORK, Nov. 14, 2013 /PRNewswire/ — Martha Stewart Living Omnimedia (NYSE: MSO) and eBay have joined forces to present the Martha Stewart American Made Market, exclusively on eBay, an online marketplace that will spotlight makers, support artisans, and celebrate the handmade. Curated by the original American maker, Martha Stewart, and her team at Martha Stewart Living, the American Made Market will honor a new generation of great American entrepreneurs with a curated ecommerce experience that will include products in categories such as crafts, food, garden, and more.
The Martha Stewart American Made Market on eBay is an extension of Martha Stewart’s American Made program, which celebrated its second year this fall. Each week, the editors at Martha Stewart Living magazine will scout for new makers and products to ensure that the assortment reflects consumers’ desire for quality craftsmanship and beautifully designed goods that have the Martha Stewart seal of approval.
“We at MSLO want to give consumers access to well-crafted, unique goods, created by new generations of makers and carefully selected by our team. eBay is a terrific partner for us on this journey, as they are giving these artisans a profitable marketplace to sell their goods, tell their stories, and market themselves with the Martha stamp of approval,” said Inbar Barak, SVP, Digital Programming and Strategy, MSLO.
“We are thrilled to partner with Martha Stewart’s American Made and to bring a wealth of exceptional artisanal goods from American entrepreneurs to our global marketplace,” said Marcelle Parrish, Head of eBay Fashion. “eBay connects people to the things they need and love in new ways that help buyers and sellers to get the most out of shopping. This partnership reflects that, giving shoppers access to an expanded selection of incredible inventory and the artisans selected by Martha Stewart’s team exposure to our global community of 124 million.”
The Martha Stewart American Made Market on eBay can be found at ebay.com/AmericanMade.
About Martha Stewart Living Omnimedia, Inc.
Martha Stewart Living Omnimedia, Inc. (NYSE: MSO) is a diversified media and merchandising company, inspiring and engaging consumers with unique lifestyle content and distinctive products. The Company reaches approximately 100 million consumers across all media platforms each month and has a growing retail presence in thousands of retail locations. MSLO’s media brands, available across multiple platforms, include Martha Stewart Living, Martha Stewart Weddings, and Everyday Food; the Company also offers books and utility Apps. MSLO¹s television and video programming includes “Martha Stewart’s Cooking School” and “Martha Bakes” series on PBS, in addition to new made-for-the-web video and a vast library of how-to content available online. Martha Live, a new radio show hosted by Martha Stewart, airs every weekday on SIRIUS XM Channel 107. MSLO also designs high-quality Martha Stewart products in a range of lifestyle categories available through select retailers, including The Home Depot, Macy’s, jcpenney, Staples (together with Avery), PetSmart, Michaels and Jo-Ann Fabric & Craft Stores. The MSLO family of brands also includes Chef Emeril Lagasse’s media and merchandising properties.
Additional information about MSLO is at www.marthastewart.com.
About eBay Marketplaces
eBay is one of the world’s largest online marketplaces, connecting people with the things they need and love virtually anytime, anywhere. eBay has 124 million active users globally and more than 500 million live individual and merchant listings at any given time, the majority of which is new and fixed-price merchandise. With mobile apps available in 190 countries, eBay delivers a personalized shopping experience and seamless access to inventory from down the street and around the world. Tailored shopping experiences, including eBay Fashion and eBay Motors, customize buying and selling; and eBay provides variety and choice for sellers by enabling them to offer goods through online, mobile and local channels to consumers around the world. For more information, visit www.ebay.com.
About eBay Inc.
eBay Inc. (NASDAQ: EBAY) is a global commerce and payments leader, providing a robust platform where merchants of all sizes can compete and win. Founded in 1995 in San Jose, Calif., eBay Inc. connects millions of buyers and sellers and enabled $175 billion of commerce volume in 2012. We do so through eBay, one of the world’s largest online marketplaces, which allows users to buy and sell in nearly every country on earth; through PayPal, which enables individuals and businesses to securely, easily and quickly send and receive digital payments; and through eBay Enterprise, which enables omnichannel commerce, multichannel retailing and digital marketing for global enterprises in the U.S. and internationally. We also reach millions through specialized marketplaces such as StubHub, the world’s largest ticket marketplace, and eBay classifieds sites, which together have a presence in more than 1,000 cities around the world. For more information about the company and its global portfolio of online brands, visit www.ebayinc.com.
SOURCE Martha Stewart Living Omnimedia, Inc.