79% of Ukrainian Businesses Take Advantage of Broadband Internet Access – Google & GfK
KYIV, November 15, 2013 /PRNewswire/ –
Internet gives exceptional marketing and communication opportunities for businesses,
reckons global IT giant Google policy analyst William Fitzgerald. Ukrainian branch of the
company cooperated with market research company GfK Ukraine to explore the influence of
Internet on the Ukrainian economy. They concluded that Ukrainian businesses more reliant
on the Internet, on average, suffered from the 2012 economic decline 6.6 percent less,
compared to their less connected peers.
“Ukraine is one of the world’s largest IT products supplier,” stated the Vice Prime
Minister of Ukraine Oleksandr Vilkul in his speech during the presentation of the Google &
GfK Ukraine report. He highlighted the quality of Ukrainian education in the field and
reminded about IT hotspots that have been developed across the country in recent years -
Kyiv, Dnipropetrovsk, Lviv, and Odesa. “Importantly, Internet-based economy provides equal
opportunities,” emphasized Vilkul.
The state official also noted that the country provided tangible tax relief for IT
industry to foster growth. The businesses in the field only pay 5 percent income tax and
enjoy VAT-free environment for IT services.
Presently, an average business in Ukraine uses about a quarter of available potential
of the Internet, states the report. Should the use climb up 10 percent, the GDP of the
Eastern European country would have grown by one percent. This equals extra UAH 14 billion
for the Ukrainian economy, note the authors of the report.
More than 60 percent of Ukrainian businesses own websites, about a third buys online
ad space, nearly half adds information about the business to Internet databases and
indexes, states the Google & GfK Ukraine report.
As the capital of Ukraine Kyiv leads the way in most areas of Internet use for
businesses, the average intensity of Internet use in the city is 32 percent – 7 points
over the country average. Notably, transport and trade companies are leaders among the
most active Internet users compared to other types of businesses in Ukraine.
Interestingly, three of every four Ukrainian hotels offer Internet access to their
guests. Ukraine made it to number nine in the global rating of countries whose hotels
offer the service of Internet access in their rooms (cable or Wi-Fi), according to
SOURCE Worldwide News Ukraine