HY Connect Selected To Promote U.S. E-Commerce Introduction Of Premium Luggage Brand DELSEY
CHICAGO, Nov. 25, 2013 /PRNewswire/ — DELSEY, a European producer of luggage, is working with HY Connect, an independent marketing and communications firm, to promote the e-commerce introduction of the DELSEY brand in the United States. The scope of work includes digital media planning and buying, creative, and earned media.
“HY Connect has strong digital media experience and is the right partner for this launch,” said DELSEY Global Digital and Ecommerce Director Tim Burger. “The agency’s work will help introduce a new premium brand of luggage available at a great price.”
A limited selection of DELSEY products has been available at select U.S. retailers, but this launch is bringing its U.S. and worldwide collections direct to consumers just in time for the holidays. Founded in France in 1946, DELSEY luggage is now available around the world in more than 110 countries.
The agency’s work is rolling out now and will run through the end of year. HY Connect is also in planning for 2014 support.
HY Connect (pronounced H.Y. Connect) is one of the leading independent marketing and communications agencies in the country. The agency has full service offices in Chicago and Milwaukee, offering advertising, digital strategy and development, earned and social media, media planning and buying and more. HY Connect’s metrics driven approach has contributed to significant agency growth. With $155 million in annualized billings and more than 150 employees, the agency has doubled in the past four years.
SOURCE HY Connect