Discovery Communications and Pay Dirt Gold Company Launch New Gold Rush Panning Kits, Inspired By the Hit Discovery Channel Series
Each Kit Guarantees Consumers Will Strike Authentic Gold Using Similar Tools and Techniques Seen on the Show
LOS ANGELES, Dec. 3, 2013 /PRNewswire/ — Inspired by the hit Discovery Channel series, GOLD RUSH, Discovery Communications teamed up with Pay Dirt Gold Company to develop a Gold Rush Panning Kit, designed to bring individuals a unique experience panning for gold from the comfort of their own homes.
Gold Rush Panning Kits include a professional gold pan, a snuffer bottle for retrieving gold from the dirt, a classic vile to store the gold and a certificate of authenticity. The comprehensive kit is available for pre-order now at www.PayDirtGold.com and www.DiscoveryStore.com for $39.99. To extend the experience and attempt to uncover even more gold, users can purchase additional pay dirt online. Each Gold Rush Panning kit and refill contains varying amounts of real gold, making the experience different with each new panning attempt. Families can also enjoy the panning tools for continued outdoor exploration and backyard panning.
“We’re excited to partner with Discovery Communications to develop a unique and entertaining new product unlike anything else in the market,” said Scott Brownsberger, President of Pay Dirt Gold Company. “We believe a panning kit using similar tools seen on GOLD RUSH will resonate with kids and adults alike, providing fun the whole family can enjoy this holiday season.”
“On GOLD RUSH, the miners never know the volume of gold they will uncover during a given dig and we want to replicate that suspense and thrill through the Gold Rush Panning Kit,” said Elizabeth Bakacs, Vice President of Discovery Channel Licensing. “Pay Dirt Gold Company is the perfect partner to bring that authentic panning experience into households with this fully equipped kit and refillable dirt for an endless quest for gold.”
In Discovery Channel’s highest-rated series, GOLD RUSH, crew leaders Todd Hoffman, Parker Schnabel and “Dakota” Fred Hurt risk everything to search for the ultimate payday. Currently in season four and #1 on cable Friday nights for both men and women, new episodes air Fridays at 9 p.m. on Discovery.
About Pay Dirt Gold Company
The concept for Pay Dirt Gold Company was created out of a white elephant Christmas party. Scott Brownberger (Founder and CEO), an avid fan of the Discovery Channel series, Gold Rush, was at his in-laws for their family’s Christmas party. Scott’s father-in-law brought out this old, tarnished sealed tuna fish looking can… around the can was a yellow label that read “Pan Alaska Gold Concentrate; Guaranteed to Contain Gold.” At that moment, Pay Dirt Gold was born!
Gold has always been a staple of American culture from the first discovery of gold at the Reed Farm in North Carolina to the western expansion in search of gold.
With customer experience and service at the forefront of our company we believe in delivering the highest quality experience for our customers. We GUARANTEE that every bag of Pay Dirt we package has authentic REAL gold inside.
From children to parents and grandparents, Pay Dirt Gold’s mission is to give everyone an amazing gold panning experience right in their own back yards.
About Discovery Communications
Discovery Communications (Nasdaq: DISCA, DISCB, DISCK) is the world’s #1 nonfiction media company reaching more than 2 billion cumulative subscribers in over 220 countries and territories. Discovery is dedicated to satisfying curiosity through more than 190 worldwide television networks, led by Discovery Channel, TLC, Animal Planet, Science and Investigation Discovery, as well as U.S. joint venture networks OWN: Oprah Winfrey Network, The Hub and 3net, the first 24-hour 3D network. Across the Nordic region, Discovery owns and operates SBS Discovery Media, a top-three portfolio of television brands that feature leading nonfiction content, as well as locally produced entertainment programs, sports and the best scripted series and movies from major studios. Discovery also is a leading provider of educational products and services to schools and owns and operates a diversified portfolio of digital media services, including Revision3. For more information, please visit www.discoverycommunications.com.
SOURCE Pay Dirt Gold Company