Last updated on April 23, 2014 at 21:24 EDT

Design Your Way From Intern To Icon In XMG Studio’s Fashion Star Designer

December 4, 2013

More than just a mobile game, Fashion Star Designer brings engaging
fashion entertainment to mobile devices.

TORONTO, Dec. 4, 2013 /PRNewswire/ – Launched by award-winning mobile game
developer XMG Studio Inc., Fashion Star Designer mirrors the glamorous real-life experiences of emerging fashion
designers as they cater to design requests from prestigious clients to
become an icon in the world of fashion. Fashion Star Designer is the successor to XMG’s immensely successful fashion design game, Fashion Star Boutique® – with more than 150,000,000 total designs and 250,000 more unique
player designs created daily. Fashion Star Designer will be available for free and fully localized in 5 languages (English,
French, German, Italian and Spanish) on Google Play, Apple’s App Store
and Amazon’s App Store starting December 4(th). Check out the launch trailer here: http://bit.ly/FSDTrailer.

(Photo: http://photos.prnewswire.com/prnh/20131204/TO954)

“In comparison to a pure mobile game, Fashion Star Designer was created with fashion entertainment in mind,” says Ray Sharma,
President and Founder of XMG – an accomplished studio in the mobile
fashion game genre. “It’s built with the latest version of XMG’s
signature, endlessly customizable fashion design gameplay, and is
better described as a platform for creative expression. Users will find
ongoing inspiration for their own style and personal creativity in the
trend updates from XMG’s fashion experts.”

Developed for fashion lovers everywhere, Fashion Star Designer caters to its audiences’ ambitions of becoming the best in creating
fashion trends, refining their style vision, and becoming a true
fashion icon. Confronted with the challenge of satisfying a growing
customer base as an upcoming fashion designer, players work their way
through designs for red-carpet events, first dates or a night out.
Successfully completed client requests are rewarded with status
upgrades, trending fashion items, or in-game currency. As the player
advances from Intern to Fashion Star, the designer unlocks more and
more clients, learns about their individual tastes, styles and
preferences and becomes acquainted with common industry terms.

Fashion Star Designer is the third hit in XMG’s fashion series, which started in 2010 with Style Studio: Fashion Designer. Style Studio was the first app to allow for a deep, customizable fashion design
experience, and a winner in the Best Art Application category of the
2010 Best App Ever Awards. The sequel – Fashion Star Boutique – was named one of 2012′s Best Apps in Style and Beauty by iPhone Life
Magazine, has a base of over 3,500,000 players, and an amazing 4.5 star
rating on Apple’s App Store. Fashion Star Designer will now allow fans of the franchise to showcase their creations in new
ways, starting with Pinterest and Facebook. The app has a completely
revamped, stunning new UI, a focus on player promotions and
personalization, the integration of inspiring trend updates, and cross
platform parity between iOS and Android.

For more information and visuals please visit: http://bit.ly/FSDMediaKit

About XMG Studio:

XMG Studio Inc. is an award-winning developer and publisher of mobile
games. Founded in late 2009, XMG has developed a track record for
innovation excellence in mobile gaming including the release of
critically acclaimed games downloadable on your iOS, Android, and
Windows Phone devices. Based in Toronto, XMG is one of the largest
indie mobile game studios in Canada. Named as one of the top global
mobile games developers to watch by popular media, XMG is focused on
providing creative expression through gameplay for all fans of fun.


Source: PR Newswire