Catchoom Transforms Augmented Reality with CraftAR

January 15, 2014

New toolbox offers agencies and brands actionable augmented reality through a combination of image recognition technology with easy AR content creation for more compelling consumer marketing solutions

BARCELONA, Spain, and NEW YORK, Jan. 15, 2014 /PRNewswire-iReach/ — Catchoom, a cloud-based object recognition technology, today announced the introduction of CraftAR, the ultimate Augmented Reality (AR) toolbox. CraftAR combines image recognition with AR content creation capabilities to enable agencies and brands to quickly and easily transform AR applications into compelling consumer marketing solutions.

(Photo: http://photos.prnewswire.com/prnh/20140115/MN45773)

Due to the increase in consumer use of digital content such as images and videos, AR has evolved from a curiosity concept into an important tool for creating digital experiences for the real world. Consumers can be drawn to businesses thanks to compelling AR content available through search engines, social media, and blogs, and others. Mobile marketing and specialized AR agencies must therefore continuously create new AR content in order to satisfy the growing technological and marketing needs of their customers.

CraftAR was specifically designed as a complete solution for agencies and brands to create and curate AR experiences by combining image recognition with AR content that can be created using any browser.

Through its suite of advanced features, CraftAR offers streamlined tools to instantly scan thousands of objects and manage digital content like videos and 3D models once an object is recognized. Digital assets can be linked to real world objects with its drag and drop function, AR experiences can be embedded into an app with its mobile tracking Software Development Kit (SDK) and API, and campaign performance and user interaction with content can be tracked and analyzed in just a few clicks.

“The use of Augmented Reality in digital marketing such as mobile purchasing, gamification and visual marketing is increasing, however each business has different technical challenges which is why agencies and brands need a flexible, simple and cost effective AR solution,” said David Marimon, CEO of Catchoom. “Throughout our development of CraftAR, our goal was not just to deliver an essential AR product, but to provide agencies and brands with an AR partner that supports the evolution of these digital marketing trends. CraftAR offers the best image recognition technology on the market with the added power of AR content creation. This way we enable meaningful applications that build more effective marketing campaigns.”

CraftAR is the flagship product of Catchoom, a developer of cloud-based image recognition technologies that enable interaction with real world objects in the most natural way possible. As part of its total AR solution, Catchoom is making CraftAR’s image recognition service and AR experience content management system available via SaaS. The enterprise version can be integrated with corporate customer relationship management (CRM) and enterprise resource planning (ERP) platforms. It also offers white-labeling for customers via license which can be installed on a customer’s managed servers. Catchoom also offers AR training services, application development services and support and maintenance to its customers.

About Catchoom:

Catchoom, a new world order cloud-based image recognition, brings you the tools you need to create digital experiences for the real world. Our flagship product CraftAR combines the world’s best image recognition technology with the easiest Augmented Reality (AR) content creation tool. Point a phone at a real world object to make an AR experience pop up or retrieve links, coupons or other related content.

Founded in 2011, Catchoom’s clients include Conde Nast Digital and Almirall. The company is based in Barcelona, Spain. Follow us on Twitter @catchoom.

Media Contact: Jennifer Kite-Powell, Catchoom, + 1 617 959 7794, jennifer@theinkstudio.com

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SOURCE Catchoom

Source: PR Newswire

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