Intimates Line aerie Gets Real, Unveils “aerie Real” Spring 2014 Campaign Featuring Unretouched Models, Challenging Supermodel Standards
#aerieReal Embraces Natural Beauty, Affirms “The Real You is Sexy”
NEW YORK, Jan. 17, 2014 /PRNewswire/ — aerie takes a bold stance this Spring 2014 by announcing the launch of its “aerie Real” campaign, featuring models of all sizes in unretouched photos. The models show the latest collection of aerie bras, undies and apparel, all while demonstrating that being real and natural is truly sexy and individual differences contribute to a woman’s unique identity and beauty.
The #aerieReal movement is an important benchmark in the evolution of the aerie brand, which has always celebrated its customers’ unique spirit and optimism. By challenging supermodel standards, aerie is poised to spark a conversation with consumers about the true meaning of beauty.
“The purpose of ‘aerie Real’ is to communicate there is no need to retouch beauty, and to give young women of all shapes and sizes the chance to discover amazing styles that work best for them,” said Jennifer Foyle, aerie’s Chief Merchandising Officer. “We want to help empower young women to be confident in themselves and their bodies.”
To help young women build their perfect intimates wardrobe, aerie has tapped Fashion Editor Jenny Altman as Style and Fit Expert. Altman will share her intimates category expertise with aerie shoppers, participating in store appearances and consumer fit sessions, as well as offering advice and tips to girls across the country via Twitter and Google+ Hangouts, amongst other online and social channels.
“In an industry that promotes an unrealistic fantasy about women’s bodies, I have joined aerie for an incredible campaign that celebrates the power and beauty of real women,” said Jenny Altman.
“We are thrilled to have Jenny come on board with aerie as an incredible resource for our customers and to further spread the message that ‘the real you is sexy,’” said Foyle.
In keeping with the message behind the “aerie Real” campaign, shot by photographer John Urbano, the brand will also unveil an innovative bra guide on www.aerie.com that allows shoppers to browse for bras sizes A through DD by viewing unretouched models with similar body types wearing their same bra size. This searchable-by-size platform will further customize the shopping experience, allowing girls to better understand real fits before they buy. The 360-degree customer service experience will get even more personal as aerie launches a “Real Girl Talk” 24/7 hotline, featuring fit experts available to answer product and fit questions.
aerie is bras, undies and more for every girl. Designed in sizes 30A to 40DD, aerie is committed to making bras for girls of all sizes feel good about themselves, inside and out… because we believe the real you is sexy. #aerieREAL
For more information, please visit www.aerie.com.
About American Eagle Outfitters, Inc.
American Eagle Outfitters, Inc. (NYSE: AEO) is a leading global specialty retailer offering high-quality, on-trend clothing, accessories and personal care products at affordable prices under its American Eagle Outfitters® and Aerie® brands. The company operates more than 1,000 stores in the United States, Canada, Mexico, China, and Hong Kong, and ships to 81 countries worldwide through its websites. American Eagle Outfitters and Aerie merchandise also is available at 66 licensed international franchise stores in 12 countries.
For more information, please visit www.ae.com.