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The Economics of Mobile Ad Spend: Global Inventory, Media Billings and Business Operations

January 30, 2014

DUBLIN, January 30, 2014 /PRNewswire/ –

Research and Markets (
http://www.researchandmarkets.com/research/72mqs2/the_economics_of) has announced the
addition of the “The Economics of Mobile Ad Spend: Global Inventory, Media Billings and
Business Operations” [http://www.researchandmarkets.com/research/72mqs2/the_economics_of ]
report to their offering.

(Logo:
http://photos.prnewswire.com/prnh/20130307/600769 )

Mobile advertising networks, exchanges, programmatic trading systems and direct
publisher sales combined form a global marketplace worth $7.4 billion in unduplicated 2013
media billings. This sector analytics report presents a detailed accounting of global
sales by territory, including the U.S., Europe, AsiaPac, Africa and Latin America,
calculated against inventory requests, formats, pricing by region, fill rates, CTRs and
eCPMs.

Global Mobile Ad Billings Scale To $7.4 Billion in 2013; Ecosystem Marginal
Performance Averages 34.6%

Mobile advertising networks, exchanges, programmatic trading systems and direct
publisher sales combined form a global marketplace worth $7.4 billion in unduplicated 2013
media billings, according to an inventory, spend and sector solutions revenue report.

The report, The Economics of Mobile Ad Spend 2013 – 2016: Global Inventory, Media
Billings and Business Operations, presents a detailed accounting of global sales by
territory, including the U.S., Europe, AsiaPac, Africa and Latin America, calculated
against inventory requests, formats, pricing by region, fill rates, CTRs and eCPMs.

CPM inventory, performance-driven media conversion rates, served and data-enhanced
impressions are fueling business operations yielding strong sector net revenue growth
across technology solution categories including ad networks, ad serving platforms,
audience profiling specialists, exchanges and programmatic trading environments.

Overall sector margins average 34.6% and result in aggregate net topline revenues
exceeding $2.26 billion in 2013, and forecast to achieve 50.2% growth in 2014.

Each sub segment of the mobile ad solutions ecosystem is analyzed through 2016, post
publisher payouts, when applicable.

Ad networks typically report topline as media spend pre publisher and 3rd party data
partner payouts, taken at the COGS line.

Ad serving and technology platform topline revenue not associated with representing or
filling impression requests are paid against volume CPM pricing, licensing, or both.

This research report’s sweeping data, analytics and forecasts are enhanced and further
contextualized by thorough, inventory and business operations-focused Q & A’s conducted
with a diverse, veteran and talented group of digital executives directing the industry’s
leading network, technology platform, data solution and audience profiling providers.

Impression pricing by format, geography, network, exchange, ad serving platform and
data provider is included. Duplicated inventory and spend is identified by analyzing
exchanges connected to multiple demand sources.

In addition, this research report details the rapid evolution of company positioning
and technology capabilities innovation, geographic expansion, business model progression,
R & D initiatives and more.

Companies Mentioned:

        - Adcolony
        - Adfonic
        - Aditic (A Division Of Sofialys)
        - Admoda/Adultmoda
        - Amobee
        - Buzzcity
        - Casee (Owned By Velti)
        - Inmobi
        - Jumptap
        - Komli Mobile
        - Madhouse
        - Medialets
        - Mobclix (Owned By Velti)
        - Mobile Posse
        - Mojiva
        - Ndn (News Distribution Network)
        - Nexage
        - Opera Mediaworks
        - Rhythm Newmedia
        - Smaato
        - Tapjoy
        - Tremor Video
        - Trumpia
        - Verve Mobile
        - Voltari
        - Xad, Inc.

For more information visit

http://www.researchandmarkets.com/research/72mqs2/the_economics_of

Media Contact: Laura Wood, +353-1-481-1716, press@researchandmarkets.net


    Photo: 

http://photos.prnewswire.com/prnh/20130307/600769

SOURCE Research and Markets


Source: PR Newswire



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