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Building Momentum to Prevent Alcohol Advertising On Public Property

February 3, 2014

Alcohol Justice and North Coastal Prevention Coalition / Vista Community Clinic Present at CADCA National Leadership Forum

SAN RAFAEL, Calif., Feb. 3, 2014 /PRNewswire-USNewswire/ — Reducing youth exposure to alcohol advertising on public property is an important goal for policy action.

(Logo: http://photos.prnewswire.com/prnh/20110727/DC41105LOGO)

What: Presentation of Real World Experiences & Data Used to Develop & Implement Successful Community Campaigns To Reduce Harmful Alcohol Advertising

When: Tuesday, February 4, 2014 11:00 a.m. to 12:15 p.m.

Where: CADCA National Leadership Forum

Gaylord National Hotel & Convention Center, National Harbor, MD

Who:

    --  Erica Leary, MPH, Program Manager, North Coastal Prevention Coalition /
        Vista Community Clinic
    --  Jorge Castillo, Advocacy Director, Alcohol Justice

Why:

    --  Local governments bear the brunt of alcohol-related public health and
        safety costs that far exceed revenue generated by alcohol advertising
    --  Exposure to alcohol ads influences youth to start drinking earlier and
        to drink more, and leads to alcohol-related problems later in life
    --  Alcohol advertising bans can reduce youth exposure to alcohol
        advertising
    --  Transit agencies and cities that currently accept alcohol advertising
        should ban it
    --  Legislators should work to ban alcohol advertising on property that the
        government controls
    --  State legislators and Congress should pass legislation that requires
        transit agencies to adopt policies that ban alcohol advertising on
        transit property as a precondition of transportation funding
    --  The Los Angeles Coalition to Ban Alcohol Ads led the 2011 campaign to
        ban alcohol ads on 6,000 bus benches in Los Angeles and is currently
        working to ban alcohol ads on all public property in L.A.
    --  Vista's digital billboard campaign was a national example of the
        importance of environmental review

“The research and support provided by Alcohol Justice was a tremendous resource in our efforts to prevent alcohol advertising on public land in Vista,” said Erica Leary, Program Manager, North Coastal Prevention Coalition. “The plans to construct digital billboards was abandoned for various reasons, but our coalition is happy that the city will not be providing a venue for alcohol advertising.”

Media Availability:

For a copy of the presentation, or for interviews, call:

Jorge Castillo – (213) 840-3336 or Erica Leary – (760) 822-4917

More Information:

Read: “These Bus Ads Don’t Stop for Children: Alcohol Advertising Policy on Public Transit”

Contact: Michael Scippa: 415 548-0492

Jorge Castillo: 213 840-3336

SOURCE Alcohol Justice


Source: PR Newswire



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