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The Great American Wine Company Salutes American Heroes

February 4, 2014

The USO Receives Launch Donation of $100,000

NAPA, Calif., Feb. 4, 2014 /PRNewswire/ — The Great American Wine Company shipped out to wine aisles across the country this month and arrives with a spirit of commitment to American heroes. The trio of new wines, from the winemaking team at Rosenblum Cellars, launches with a generous annual contribution to military charities to support active troops and veterans. In 2014, the USO will be the primary recipient, and will receive $100,000 donation to support its efforts to provide thousands of programs for US troops and their families worldwide.

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The Great American Wine Company offers a Cabernet Sauvignon, a Chardonnay, and a Red Blend and sports vivid vintage “Americana” style labels in warm red, white (cream), and blue. Just in time for “The Games” in Sochi, these wines provide a festive, patriotic way to toast Team USA medals and heroic accomplishments.

Winemaker John Kane is justly proud of this new project. As winemaker for Rosenblum Cellars, overseeing the production of a growing portfolio of wines, John sums up his enthusiasm for The Great American Wine Company in this way; “I wake up with a smile and go to work, knowing that there are no barriers to success. I want these wines to be big, bold and instantly delicious – a celebration in a glass.”

Created in a medium bodied style, loaded with bright rich fruit character, these wines are assertive and approachable. The Chardonnay has a round, rich palate with notes of apple pie and white peach. The Red Blend offers a luscious nose of dark cherries and vanilla pie crust, with blueberries and red fruit on the palate. The Cabernet is big and charismatic, with aromas of dark fruit, cigar box, leather and sage, and juicy boysenberry and black cherry flavors with a long finish.

Company wines are made from the ripest grapes sourced from coastal California vineyards. This temperate landscape, the green and gold hills rolling toward the Pacific Ocean, is grape paradise. Cool maritime breezes modify warm, dry days throughout the growing season. The result is excellent fruit with balanced acids and rich, concentrated flavors. The wines are available in stores nationwide and at thewinebar.com, at a suggested retail price of $12.99 per bottle.

Media Contact:
Jaclyn Sisbarro
Taylor
JSisbarro@taylorstrategy.com
(212) 714-5734

About Rosenblum Cellars
Rosenblum Cellars is produced by Diageo Chateau & Estate Wines (DC&E), which is part of Diageo (Dee-AH-Gee-O); the world’s leading premium drinks business. DC&E produces and markets premium wines from around the globe including Napa Valley, Sonoma, the California Central Coast, Italy, New Zealand and Australia. Brands include Beaulieu Vineyard, Sterling Vineyards, Sterling Vintner’s Collection, Chalone Vineyard, Acacia Vineyard and Provenance. DC&E is also a leading importer of estate-bottled wines from Burgundy. Celebrating life, every day, everywhere, responsibly. For our global resource that promotes responsible drinking through the sharing of best practice tools, information and initiatives, visit DRINKiQ.com.

About the USO
The USO dates back to 1941 and is a trusted, respected charity that supports the US military and has a history based on entertainment. The USO provides a range of support programs that assist troops and their families in more than 160 locations worldwide. USO Centers were visited nearly 9 million times by troops and their families in 2012. More than 40 major programs supporting troops and their families and thousands of programs and events are coordinated at USO centers worldwide. Find out more at uso.org.

About Diageo
Diageo is the world’s leading premium drinks business with an outstanding collection of beverage alcohol brands across spirits, beer and wine. These brands include Johnnie Walker, Crown Royal, J B, Windsor, Buchanan’s and Bushmills whiskies, Smirnoff, Cîroc and Ketel One vodkas, Baileys, Captain Morgan, Tanqueray and Guinness. Diageo is a global company, with its products sold in more than 180 countries around the world. The company is listed on both the New York Stock Exchange (DEO) and the London Stock Exchange (DGE). For more information about Diageo, its people, brands, and performance, visit us at www.diageo.com. For our global resource that promotes responsible drinking through the sharing of best practice tools, information and initiatives, visit DRINKiQ.com.
Celebrating life, every day, everywhere.

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SOURCE Diageo Chateau & Estates


Source: PR Newswire



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