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New Era® And Major League Baseball Set To Change-up Three New 59FIFTY® Diamond Era® Cap Designs For The 2014 MLB Season

February 5, 2014

The Braves, White Sox and Blue Jays to Debut New Logos & Looks

BUFFALO, N.Y., Feb. 5, 2014 /PRNewswire/ — New Era, the official on-field cap for Major League Baseball (MLB), announced today that the Atlanta Braves, Chicago White Sox and Toronto Blue Jays will introduce new 2014 New Era® 59FIFTY® caps with the Diamond Era® technology for the 2014 MLB season. Both retro and remixed designs are reflected in this year’s caps, as the Braves reintroduce the old-school, lower-case “a” logo; the White Sox bring back the “batter man”; and the Blue Jays release a new colorway with an all-new red cap with the Maple Leaf logo.

New Look Cap Design Background:

    --  Atlanta Braves - 2014 marks the 40(th) anniversary of legendary slugger
        Hank Aaron breaking Babe Ruth's home run record, and the new cap design
        reflects the style and logo of the cap the team wore at that time.
    --  Chicago White Sox - The new logo takes elements of the White Sox retro
        "batter man" logo that was popular from 1976 - 1986 and introduces a new
        deconstructed design.
    --  Toronto Blue Jays - The new design takes elements of their current logo
        and incorporates the country flag colors.

All 30 teams will wear their version of the New Era 59FIFTY cap with Diamond Era technology at various points during the baseball season, which can include Spring Training, Batting Practice or regular season games. The 2014 collection will be available for purchase at nationwide retailers, New Era Flagship stores, www.neweracap.com and on MLB.com at the start of Spring Training.

“With the innovation, performance attributes and styling that go into the New Era 59FIFTY cap with Diamond Era technology, they are fast becoming both a player and fan favorite,” said Todd Sokolowski, Sr. Director of On-Field Product for New Era. “Our designers have a lot of fun collaborating with the teams to create new logos and color schemes and we are excited to introduce this year’s collection.”

Inspired by Pros, the innovative 2014 New Era 59FIFTY cap with Diamond Era technology is engineered to perform. Made with a state-of-the art performance Diamond Era woven fabric, the cap provides a lightweight and breathable fit to keep players cool and dry on the field of play. The cap also features SOLAREA(TM), 50+ UV protection that helps deflect the sun’s unforgiving rays and COOLERA(TM) technology that wicks away sweat to keep players comfortable and dry, allowing them to focus on optimal performance.

ABOUT NEW ERA

New Era is an international lifestyle brand with an authentic sports heritage that dates back over 90 years. Best known for being the official on-field cap for Major League Baseball and the National Football League, New Era is the brand of choice not only for its headwear collection, but also for its accessories and apparel lines for men, women and youth. The brand is worn as a symbol of self-expression by athletes, artists and some of the most interesting people around the globe. New Era encourages people to “FLY YOUR OWN FLAG(TM)” – to truly express their personal style and individuality through its products. The Company is headquartered in Buffalo, N.Y. and operates facilities in Canada, Europe, Brazil, Japan and Hong Kong. For more information, visit www.neweracap.com.

MEDIA CONTACTS:


    Paul Murphy               Max Puro

    716.604.9000              212.981.5129

    paul.murphy@neweracap.com Max_Puro@dkcnews.com

SOURCE New Era


Source: PR Newswire



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