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Discovery Familia Launches “CAMINO AL BIENESTAR,” A Health And Well-being Campaign With Hispanics In Mind

February 5, 2014

Effective all year, the initiative provides current information and resources on different health topics each month

MIAMI, Feb. 5, 2014 /PRNewswire/ — Continuing its commitment to act as a positive force in the lives of Hispanic women and support their efforts to care for their families, Discovery Familia launches CAMINO AL BIENESTAR, a year-round initiative offering resources and advice about a variety of health and well-being topics, including prevention, alternative medicine, nutrition and physical activities.

CAMINO AL BIENESTAR is designed to target a specific health topic each month. Prenatal care, skin care, breast cancer, men’s health, fertility and mental health are just some of the subjects that will be covered this year. Each topic will be showcased in Discovery Familia programming and in informative capsules presented by Dr. Selene Velasco, as well as on the specially created microsite caminoalbienestar.com and the network’s Facebook page.

“Because health and wellness are not a destination but a journey full of possibilities, the CAMINO AL BIENESTAR campaign offers timely, objective information across a wide spectrum of physical and emotional health issues,” commented Dr. Selene Velasco, Discovery Familia’s health expert. “For those who are just setting out on the journey, we offer a starting point toward a more healthful and active life. For those who are already on their way, we provide a platform for sharing personal experiences.”

In February, the campaign will focus on heart disease, which continues to affect disproportionate numbers of Hispanic women. During American Heart Month, the network is again joining forces with The Heart Truth(®), a program of the National Heart, Lung, and Blood Institute (NHLBI) to raise awareness and educate women about heart disease and its risk factors. The collaboration features specific information on heart health and useful facts and tips on the microsite caminoalbienestar.com.

In addition to Dr. Selene’s capsules, the special campaign programming includes COMIDAS CURATIVAS, a series hosted by diet and nutrition experts about the powers of certain foods to cure health problem. The show airs Saturdays at 10PM E/P.

The campaign CAMINO AL BIENESTAR will cover the following topics each month:

    January      February     March         April  May       June         July         August         September     October       November December
    -------      --------     -----         -----  ---       ----         ----         ------         ---------     -------       -------- --------

    New Year's
     Resolutions Heart Health Prenatal Care Autism Skin Care Men's Health Kids' Health Kids' Behavior Mental Health Breast Cancer Diabetes Fertility

    ---

For more information about Discovery Familia’s CAMINO AL BIENESTAR campaign, please visit caminoalbienestar.com or follow us on facebook.com/discoveryfamilia.

About Discovery Familia

Part of Discovery Communications, Discovery Familia is the only Spanish-language channel dedicated entirely to Hispanic mothers and the things that matter in their lives: their children, their homes and their time. During the day, the Discovery Kids block provides a safe environment for children aged 2-6 with entertaining, research-based programming to prepare them for the world around them. In the evening, the channel offers programming for moms, focusing on such topics as childcare, the home, food, health and beauty. With trustworthy content and top-quality entertainment, Discovery Familia is a place for Hispanic moms and their children to call “home.” For more information, please follow us on Facebook at facebook.com/discoveryfamilia.

About Dr. Selene Velasco

Dr. Selene brings to Discovery Familia years of experience in the field of general medicine with specialties in nutrition and chronic disease management (diabetes and hypertension). She completed her degree in family medicine at UCLA Santa Monica with a special interest in women’s health. Dr. Velasco is now practicing as a faculty member of the UCLA David Geffen School of Medicine as well as the Family Medicine Residency program, with a permanent position at the Los Angeles Department of Health Services.

About The Heart Truth(®)

The Heart Truth®( )(www.hearttruth.gov), sponsored by the National Heart, Lung, and Blood Institute (NHLBI), part of the National Institutes of Health, is a national education program for women that raises awareness about heart disease and its risk factors and educates and motivates them to take action to prevent the disease. Through the program, launched in 2002, the NHLBI leads the nation in a landmark heart health movement embraced by millions who share the common goal of better heart health for all women. The centerpiece of The Heart Truth is the Red Dress(®), which was created by the NHLBI and introduced as the national symbol for women and heart disease awareness in 2002. The Red Dress(®) is a powerful red alert that inspires women to learn more about their personal risk for heart disease and take action to protect their heart health. The Heart Truth, its logo, and The Red Dress are registered trademarks of U.S. Department of Health and Human Services. Red Dress and Red Dress Collection are service marks of HHS. National Wear Red Day is a registered trademark of HHS and AHA.

SOURCE Discovery Familia


Source: PR Newswire



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