A New Report Reveals How the UK’s Mobile Betting Market More Than Doubled in 2013
LONDON, February 12, 2014 /PRNewswire/ –
According to a report published by OddsWinner.com
the UK’s mobile betting industry grew by more than 100% in 2013.
Oddswinner.com analyzed the growth rate of the UK’s top five bookmakers along with
their mobile revenues and marketing campaigns. They found that almost every single
bookmaker had reported a 100%-300% increase in mobile betting activity in 2013.
According to Adam Green, head of research at OddsWinner.com:
“In 2012, the UK Gambling Commission reported that the remote gambling market was
worth GBP795 million. However, with many of the UK’s biggest bookmakers announcing a
100-300% increase in mobile revenue, this could make the industry worth more than GBP100
The new gambling report reveals that a significant part of the growth in the UK’s
mobile betting industry can be attributed to record levels of smart phone penetration, a
huge surge of in-play betting advertising, and an encroachment of betting operators in
According to Mr. Green: “Gambling operators spent more than GBP90 million on TV
advertising in 2012, which will no doubt have increased in 2013.”
William Hill is the biggest gambling operator in the UK and in their Annual Reports
and Accounts reported a 198% increase in mobile gaming revenue in 2013. Meanwhile, Bet365
reported a 150% increase in mobile wagers last year.
In 2013, Paddy Power CEO Patrick Kennedy also announced that mobile betting was the
fastest growing market in the UK’s real money gaming industry. With the rollout of 4G
across the UK over the next 12 months, the trend is only likely to continue.
You can view the entire report by OddsWinner.com along with the infographic here.