SELF Magazine Launches SELF Healthy Kitchen(TM), A Healthy Frozen Foods Product Line, In Major Supermarkets

February 27, 2014

SELF Healthy Kitchen debuts with delicious and nutritious meals in Kroger, Stop & Shop, and select Whole Foods.

NEW YORK, Feb. 27, 2014 /PRNewswire/ — SELF magazine, a Conde Nast brand, introduces SELF Healthy Kitchen(TM), a new line of frozen meals, in Kroger, Stop & Shop and select Whole Foods. SELF, one of the nation’s most trusted healthy-lifestyle resources, reaching 12 million consumers in print and online monthly, has worked with renowned chef Calvin Harris, CEO of Benevida Foods, to create the new line of delicious healthy meals.


SELF Healthy Kitchen marks the first time that SELF and Conde Nast are introducing a line of packaged foods and is a result of a unique licensing agreement brokered by FremantleMedia.

SELF Healthy Kitchen will allow consumers to indulge in delicious meals that make healthy eating easy, fast and enjoyable. Among the SELF Healthy Kitchen ingredients are foods featured in SELF’s best-selling Drop 10 Diet books and weight loss programs that can help your body burn fat, lose weight and help lower risk for disease.

The SELF Healthy Kitchen line features eight entrees, including:
-Southwest Style Chicken Enchilada with Rice and Sweet Potatoes
-Garden Chicken Alfredo with Pasta and Vegetables
-Grilled Drunken Chicken with Cilantro-Lime Brown Rice
-Three Cheese Lasagna with Beef and Marinara
-Southwest Style Vegetable Enchilada with Rice and Sweet Potatoes
-Steak with Portobello Mushroom in a Red Wine Sauce

“It should be easy to be healthy, and that’s why we’ve created SELF Healthy Kitchen,” said Lucy Danziger, SELF editor-in-chief. “Our point of difference is that these meals will be both delicious and good for your body. Health-minded consumers looking for convenient, economical ways to eat better will love every bite!”

“When you enjoy a SELF Healthy Kitchen meal, you can trust that you’re eating quality ingredients because I sourced them myself,” said chef Calvin Harris. “This is food that will not only make you feel good, but you’ll feel great about feeding to your family.”

“SELF Healthy Kitchen uses simple, natural ingredients that reflect SELF’s nutritional philosophy of loving what you eat to fuel your healthy body,” says Danziger. “Collaborating with chef Calvin Harris is an ideal way to grow SELF’s brand while enabling even more people to enjoy a healthier lifestyle.”

A full marketing campaign from SELF and Conde Nast will promote the new food line on all platforms, including print, digital, social media and via targeted database outreach.

SELF Healthy Kitchen will be available nationally at approximately 2,900 stores in 37 states. Participating retailers* include Kroger, Stop & Shop and select Whole Foods grocery stores. A full list of retailer locations, a video about the product’s creation and more information can be found at www.SelfHealthyKitchen.com.

*Participating retailers:
Whole Foods (San Francisco Bay area)
Stop & Shop
Fred Meyer
King Soopers

About SELF
SELF is the magazine that makes living healthy easy and fun. SELF’s motto: Being fit, strong and active means feeling great, being happy and looking your most beautiful. SELF speaks to women about three key areas of her being: her body, her looks and her life. With trademark authority, SELF delivers the latest, greatest, most efficient ways to get fit and healthy – offering breakthrough moves, food and science, plus inspiring images and coaching that keep her drive alive. SELF gives her beauty and fashion advice customized for her active lifestyle, so she looks as great as she feels. SELF makes it fun and fulfilling to be your happiest, healthiest, best self. Reaching a total audience of 12 million each month, SELF is the founder of the Pink Ribbon for breast cancer awareness and an ASME National Magazine Award winner for excellence in journalistic achievement in print and digital. SELF is published by Conde Nast, publisher of Vogue, Vanity Fair, Bon Appetit, GQ, Glamour, The New Yorker, Wired and other celebrated media brands. Visit Self.com and follow @SELFmagazine on Instagram, Facebook, Twitter, Pinterest, Foodily and Google+.

About Benevida Foods/Chef Calvin Harris
Chef Calvin Harris has spent over 30 years developing recipes and products that are big on taste. In 2013, Harris partnered with SELF magazine to create SELF Healthy Kitchen, a line of better-for-you foods made with high-quality ingredients. Prior to working with SELF he was a featured chef on ABC’s Emmy-nominated cooking show, Recipe Rehab. Harris is a classically French trained chef and graduate of the Culinary Institute of America. He has been cited as one of Nation’s Restaurant News’s Top 50 Research and Development Culinarians and SUCCESS South Florida’s “40 under 40: Most Influential Black Professionals” and “Business Person of the Year.” Chef Calvin Harris founded Benevida Foods LLC with the mission of providing better-tasting foods with the health benefits people need to live a happy and healthy life. Benevida Foods develops, markets and distributes SELF Healthy Kitchen products nationwide.

About FremantleMedia
FremantleMedia is one of the largest creators, producers and distributors of television brands in the world. It is responsible for many of the world’s highest rated prime time entertainment, drama, serial drama, factual entertainment and kids & family programming, with capabilities that extend from content creation to licensing, digital and branded entertainment, gaming and home entertainment. The FremantleMedia Group (which includes FremantleMedia International, FremantleMedia Digital & Branded Entertainment, FremantleMedia Kids & Family Entertainment, FremantleMedia North America, UFA, FremantleMedia UK, FremantleMedia Australia, Ludia, @radical.media and Original Productions, among others) has an outstanding global network with operations in 25 countries, creating over 9,100 hours of programming a year, rolling out more than 60 formats and airing 400 programmes a year worldwide. The company also distributes more than 20,000 hours of content in over 200 territories. FremantleMedia has some of the world’s most famous and long running formats in its catalogue, and globally produces such programmes as: Idols, Got Talent (co-produced with Syco in the UK and the US), The X Factor (co-produced with Syco in the UK and the US), Take Me Out, Hole In The Wall, Family Feud, The Price is Right, Farmer Wants A Wife, Through the Keyhole Gute Zeiten Schlechte Zeite, Wentworth, Neighbours, Generation War, Salatut Elamat, Grand Designs, Project Runway, Tree Fu Tom and Strange Hill High. FremantleMedia is part of RTL Group, the leading European entertainment network, which is in turn 75.1 percent owned by the international media company Bertelsmann. www.fremantlemedia.com

Photo – http://photos.prnewswire.com/prnh/20140227/NY73717


Source: PR Newswire

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