Plano, Frabill Renew FLW Sponsorship
MINNEAPOLIS, Feb. 28, 2014 /PRNewswire/ — FLW, the world’s premier tournament-fishing organization, announced today that Plano and Frabill have extended its sponsorship agreement through the 2014 season. Financial terms of the deal were not disclosed.
Plano acquired Frabill in 2012, creating a partnership with more than 135 years of combined industry experience, values, and product quality. Plano boxes are the No. 1 tackle storage system in fishing and trusted by weekend anglers and FLW Tour professionals alike. Plano will continue supporting FLW across the board in 2014. In particular, Plano will continue to offer prize packages, featuring bags, boxes and stowaways, to FLW College Fishing anglers participating in its contingency program. Plano also sponsors several standout FLW Tour pros such as Mark Rose, Brent Ehrler and Dan Morehead.
In 2014, Frabill will continue to provide Conservation Series landing nets for use in FLW Tour boats and across several of FLW’s championship events. Additionally, Frabill’s new F-Series Storm Gear will keep a number of anglers on Tour, including Forrest Wood Cup champion Jacob Wheeler, warm and dry in all conditions.
Plano and Frabill will receive exposure across all of FLW’s platforms, including its tournaments and Expos, multiple websites, FLW Bass Fishing magazine and the Emmy-nominated “FLW” television show on NBC Sports Network. “FLW” is broadcast Sundays in high-definition (HD) to more than 564 million households worldwide, making it the most widely distributed weekly outdoors-sports television show in the world.
FLW is the industry’s premier tournament-fishing organization, providing anglers of all skill levels the opportunity to compete for millions in prize money nationwide in 2014 over the course of 229 tournaments across five tournament circuits, four of which provide an avenue to the sport’s richest payday and most coveted championship trophy – the Forrest Wood Cup. FLW tournament fishing can be seen on the Emmy-nominated “FLW” television show and is broadcast to more than 564 million households worldwide, making it the most widely distributed weekly outdoors-sports television show in the world. FLW is committed to providing a lifestyle experience that is the “Best in Fishing, On and Off the Water.” For more information about FLW visit FLWOutdoors.com and look for FLW on Twitter, Facebook, Pinterest and YouTube.