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UBM Medica US’ Diagnostic Game Returns for Third Edition on Cancer Network

March 3, 2014

NORWALK, Conn., March 3, 2014 /PRNewswire/ — UBM Medica US today announced that Cancer Network, a leading online community and resource for oncologists and cancer care clinicians, will feature a new edition of its popular “Diagnostic Champions’ Challenge.”

Available via the Cancer Network website and mobile web, the “Diagnostic Champions’ Challenge” debuted in 2012 to test the clinical knowledge and diagnostic skills of medical professionals. The challenge combines behavior drivers typically found in games, such as the desire to achieve, with educational content to create an effective learning tool that promotes high levels of user engagement.

This new edition of the tournament will guide players through a series of multiple choice questions testing their knowledge of topics related to diagnosing and treating many types of cancer, including hematology, breast cancer, and lung cancer. The challenge will include four preliminary rounds, with the top players from each week competing in the final round.

“We are excited to return the ‘Diagnostic Champions’ Challenge’ to Cancer Network in 2014,” said Rachel Warren, Group Editorial Director, UBM Medica US. “Our audience of cancer care professionals responded enthusiastically to both versions of the tournament last year, and will hopefully use this new contest to increase their clinical knowledge while engaging in friendly competition with their peers.”

Features of the “Diagnostic Champions’ Challenge” include:

    --  Two separate challenge tracks - players who are physicians in the United
        States play against other MDs; all other US-based healthcare
        professionals play in a separate track.
    --  A new round and new set of questions each week - this feature allows
        those who may miss a round to stay in the running, and improves players'
        chances of making it into the final round during the five-week game
        play.
    --  A "save your progress" option -players in-between questions who need to
        save and come back to the game at a later time are able to do so.

UBM Medica presented the “Diagnostic Champions Challenge” on Cancer Network twice in 2013, and has also hosted the contest in specialty areas outside of oncology since 2012 – including psychiatry, rheumatology, and primary care. For more information about the Cancer Network “Diagnostic Champions’ Challenge,” visit www.games.cancernetwork.com.

About UBM Medica US

Addressing today’s healthcare information needs, UBM Medica US, delivers strategic, integrated communications solutions and comprehensive reach — online, in print, and via custom programs. Improving the effectiveness of healthcare through information and education, UBM Medica US provides unbiased clinical, practical, and business information for physicians, providers, payers, and patients around the world. Through journals, magazines, websites, online communities, drug databases, digital events, and other valuable resources, UBM Medica US also delivers comprehensive communication solutions for the pharmaceutical and related industries. Websites include CancerNetwork.com, ConsultantLive.com, DiagnosticImaging.com, RheumatologyNetwork.com, OBGYN.net, PhysiciansPractice.com, PsychiatricTimes.com and SearchMedica.com. UBM Medica US is part of UBM Connect which through a range of aligned interactive environments, both physical and digital – increases business effectiveness for both customers and audiences through meaningful experiences, knowledge and connections. Headquartered in New York, UBM Connect brings together UBM’s US healthcare business, UBM Medica; UBM Canon’s advanced design and manufacturing event, online and print brands; UBM Connect New York’s catering, cruise shipping, customer management, and fine, specialty and custom chemical communities; and UBM Mexico’s concrete show. For more information, visit www.UBMMedicaUS.com.

About UBM plc

UBM plc is a global events-led marketing services and communications company. We help businesses do business, bringing the world’s buyers and sellers together at events and online, as well as producing and distributing news and specialist content. Our 5,500 staff in more than 30 countries are organised into expert teams which serve commercial and professional communities, helping them to do business and their markets to work effectively and efficiently.

For more information, go to http://www.ubm.com; follow us on Twitter at @UBM_plc to get the latest UBM corporate news; follow @UBM for news and updates from across the businesses and selected members of UBM’s Twitterati.

Media contact:

Amy Erdman

VP, Marketing

203-523-7041

amy.erdman@ubm.com

SOURCE UBM Medica US


Source: PR Newswire



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