World Famous Harlem Globetrotters Team Up With Global Specialty Network Disney XD Canada
PHOENIX, March 3, 2014 /PRNewswire/ — Today, the Harlem Globetrotters tipped off their latest contest through a partnership with Disney XD Canada and a guest appearance on the network as part of the annual Platypus Day special event, which aired over the weekend. This is the first-ever promotion between the Harlem Globetrotters and Disney XD Canada, two brands that are exceptional leaders in kids entertainment.
The contest will run from March 3 to March 23 and will give kids the opportunity to enter daily on DisneyXD.ca for a chance to win four tickets to a Canadian Harlem Globetrotters game and experience a meet and greet with Globetrotters players. Kids can also tune in to Disney XD Canada’s March Break marathons and the Disney Channel Original Movie Phineas and Ferb: Across the 2(nd) Dimension during the week of March 10 to see bonus codes that will earn them additional contest entries.
“We are thrilled that the Globetrotters and Disney XD can come together for the first time and use our TV, online and live platforms to their best advantage – to entertain and excite kids and their families,” said Globetrotters EVP of Brand Marketing Angela Leaney.
On-air and online promotion, featuring Harlem Globetrotter stars Dizzy Grant, Hi-Lite Bruton and Sweet J Ekworomadu will run on Disney XD Canada throughout the month of March and within arena activation beginning in April.
“As a brand committed to transporting kids into worlds of fun and inspiring adventures, we look for brand extension opportunities that will allow us to stay true that promise. The Harlem Globetrotters have the unique ability to combine sport, skill and humour into an unrivaled entertainment experience that is synergistic with our own brand attributes. We’re thrilled to be partnered with this like-minded brand on this inaugural contest,” said Katie Gillespie, Marketing Manager, Family and Disney XD.
About the Harlem Globetrotters
Sponsored by Wonderful Pistachios, Howard Johnson Hotels, World Vision, Greyhound Lines and Baden Sports, The Harlem Globetrotters® are celebrating their 88th consecutive year, continuing a world famous tradition of ball handling wizardry, basketball artistry, and one-of-a-kind family entertainment that continues to thrill fans of all ages. Harlem Globetrotters International, Inc. is a wholly-owned subsidiary of Herschend Family Entertainment Corporation, the largest family-owned themed entertainment company in the U.S. Throughout their history, the Original Harlem Globetrotters have showcased their iconic talents in 122 countries and territories on six continents, often breaking down cultural and societal barriers while providing fans with their first-ever basketball experience. Proud inductees of the Naismith Memorial Basketball Hall of Fame, the Globetrotters have entertained hundreds of millions of fans-among them popes, kings, queens, and presidents-over more than eight thrilling decades. For the latest news and information, and to purchase tickets and team merchandise, visit the Globetrotters’ official Web site: www.harlemglobetrotters.com.
About Disney XD Canada
Disney XD is an advertising-supported digital specialty network and multiplatform brand offering a compelling mix of high definition live-action and animated programming to homes across Canada. Disney XD features series, movies and short form content that focus on comedy, discovery, accomplishment and adventure. Disney XD programming is also available through dedicated on demand and broadband services. Visit us at DisneyXD.ca.
For more information, please contact:
Joanna Landsberg, Disney XD Canada, 416.956.8547; firstname.lastname@example.org, or
Brett Meister, Brett Meister, Sr. VP of Communications, Harlem Globetrotters, 602.258.0000, ext. 104; email@example.com
SOURCE Harlem Globetrotters