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The 1975 Set to Headline Bushmills Live(TM) 2014

March 11, 2014

BUSHMILLS VILLAGE, N. Ireland, March 11, 2014 /PRNewswire/ –

World’s largest whiskey barrel oak headphones created to launch festival of

handcrafted whiskey and music at the Old Bushmills Distillery

Breakthrough British band The 1975, who have had a meteoric rise in the last 12
months, are set to take time out from their massive world tour to headline the intimate
Bushmills Live festival on Ireland’s north coast on June 12, 2014.

(Photo:
http://photos.prnewswire.com/prnh/20140311/674152-a )

(Photo:
http://photos.prnewswire.com/prnh/20140311/674152-b )

(Photo:
http://photos.prnewswire.com/prnh/20140311/674152-c )

The four friends from Manchester, who have supported the likes of The Rolling Stones
and MUSE in the past, are embarking on a world tour that will see them play huge gigs in
Australia, Japan and America, as well as a more intimate set at the Old Bushmills
Distillery.

This year the festival, previously headlined by the likes of Snow Patrol, Jake Bugg
and Of Monsters and Men, will see 700 whiskey and music fans invited to the brand’s home
on June 11 and June 12 to witness emerging and iconic artists sharing the stage for a
series of intimate gigs in age-old buildings, where the art of making whiskey has been
perfected over centuries.

Matthew Healy, lead singer of The 1975, said: “We’ve never played a show in a
distillery before so it’s a first for us. We’ve gigged all over the place but to play a
festival like this, in a setting as unique as this, will be pretty special.”

To celebrate the launch of Bushmills Live 2014, the music-loving whiskey makers at the
Old Bushmills Distillery have collaborated with two local artisans to craft the world’s
largest barrel oak headphones which will enable friends to share in the music in a unique
way.

Made using almost a dozen giant whiskey barrels, the headphones stand at over 10ft
high and will form an interactive centrepiece with music from Bushmills Live artists past
and present played through the unique, handcrafted headphones. Festival-goers will be able
to sit between the ear pieces to experience a truly unique combination of handcrafted
whiskey and music.

It follows on from a successful tie-up with Hollywood A-Lister Elijah Wood, who along
with his friend and DJ partner Zach Cowie, designed a line of Grado Labs headphones made
from Bushmills Irish Whiskey wood in December.

The “money-can’t-buy” tickets will not go on general release. Instead, whiskey and
music fans can win the chance to attend the festival by entering a draw at
http://www.facebook.com/bushmills. Entries to the draw will open on Monday, March 17
(St Patrick’s Day) at 16:08 GMT.

Bushmills Irish Whiskey Master Distiller Colum Egan said: “We’re looking forward to
throwing open the doors of the distillery and welcoming friends, old and new, to come and
enjoy the handcrafted whiskey and music on offer at Bushmills Live 2014.

“It really is a highpoint of our year. Great music and excellent whiskey, enjoyed in
moderation among friends, complement each other beautifully. We’ll be announcing the full
line-up soon and I can promise you some spectacular surprises as well as some good friends
returning.”

Notes to Editors

Bushmills Live is an annual music festival which hosts both iconic and emerging
artists for a series of intimate gigs in age-old buildings at the historic Old Bushmills
Distillery, where the art of distilling has been perfected over generations.

Competition:

The Facebook competition is open to people in:

Portugal, Germany, Russia, USA, Latvia, Estonia, Poland, United Kingdom, Republic of
Ireland.

From each country, one winner will win a pair of tickets to Bushmills Live.

Keep up with Bushmills at:
Facebook: http://www.facebook.com/bushmills
Twitter: @BushmillsGlobal [http://www.twitter.com/BushmillsGlobal ]

About The 1975

The 1975 are an English alternative rock/indie band based in Manchester. The group
consists of Matthew Healy (vocals/guitar), Adam Hann (guitar), George Daniel (drums) and
Ross MacDonald (bass).

Their self-titled debut album was released on 2 September 2013 and debuted at No. 1 in
the UK Albums Chart.

About Bushmills Irish Whiskey

Bushmills Irish Whiskey is hand crafted in small batches for a smooth taste at
Ireland’s oldest working distillery, in Co. Antrim, Northern Ireland. The Old Bushmills
Distillery’s portfolio includes seven award-winning variants: Bushmills, Bushmills Black
Bush(TM), Bushmills 10 Year Old Single Malt, Bushmills 16 Year Old Single Malt, Bushmills
21 Year Old Single Malt, our anniversary edition, Bushmills 1608 and Bushmills Irish Honey
Spirit Drink.

About Diageo

Diageo is the world’s leading premium drinks business with an outstanding collection
of beverage alcohol brands across spirits, wines and beer categories. These brands include
Johnnie Walker, Crown Royal, J&B, Buchanan’s, Windsor and Bushmills whiskies, Smirnoff,
Ciroc and Ketel One vodkas, Baileys, Captain Morgan, Tanqueray and Guinness.

Diageo is a global company, with its products sold in more than 180 countries around
the world. The company is listed on both the New York Stock Exchange (DEO) and the London
Stock Exchange (DGE). For more information about Diageo, its people and its brands, visit
http://www.diageo.com. For Diageo’s global resource that promotes responsible drinking
through the sharing of best practice tools, information and initiatives, visit

http://www.DRINKiQ.com.


    Photo: 

http://photos.prnewswire.com/prnh/20140311/674152-a

http://photos.prnewswire.com/prnh/20140311/674152-b

http://photos.prnewswire.com/prnh/20140311/674152-c

SOURCE Bushmills Irish Whiskey


Source: PR Newswire



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