Steve Madden Launches Second Keyshia Cole Collaboration
LONG ISLAND CITY, N.Y., March 14, 2014 /PRNewswire/ — Steve Madden, a leading designer and marketer of fashion footwear and accessories for women and men, today announced its second partnership with multi-platinum recording R & B sensation, Keyshia Cole, set to be released in March 2014. The line features a variety of heeled and platform styles, ranging from pumps to gladiators to ankle booties. The exciting new prints and colors, along with the platform and cut-out details, continue to showcase the fusion of Steve Madden’s and Keyshia Cole’s style.
The decision to work with Keyshia Cole was an easy one for Steve Madden who said, “Keyshia is great to work with. She brings fresh ideas to the table, and knows what girls want. It was a pleasure to work with her again.” The collaboration worked incredibly well because the two shared the same goal with the collection: to make women feel fashion forward and confident. “As my second line with Steve Madden gets released, I want young women to feel they are the latest trend setters, feeling sexy and being comfortable at the same time,” said Cole.
Music has inspired Steve Madden’s designs since he launched the brand in 1990. Today, music is still one of his muses and his continued collaboration with Keyshia Cole is a natural extension of this inspiration. Fresh off the heels of her red-hot Woman to Woman tour, Keyshia is shining brightly, and Steve Madden is thrilled to partner with the star.
Accompanying the launch of the S/S 2014 Keyshia Cole and Steve Madden collaboration will be a series of personal appearances where fans will be able to meet Keyshia Cole. The first stop will take place on April 5th at Dillard’s Post Oak-Galleria in Houston, TX. Those who make a Keyshia Cole purchase will receive a special gift at participating stores.
About Steve Madden:
Steve Madden designs, sources and markets fashion-forward footwear and accessories for women, men and children. In addition to marketing products under its owned brands including Steve Madden®, Steven by Steve Madden®, Madden Girl®, Freebird by Steven®, Stevies®, Betsey Johnson®, Betseyville®, Report Signature®, Report®, Big Buddha®, Wild Pair®, Cejon® and Mad Love®, the Company is the licensee of various brands, including Olsenboye® for footwear, handbags and belts and Superga® and l.e.i.® for footwear. The Company also designs and sources products under private label brand names for various retailers. The Company’s wholesale distribution includes department stores, specialty stores, luxury retailers, national chains and mass merchants. The Company also operates 121 retail stores (including the Company’s four Internet stores). The Company licenses certain of its brands to third parties for the marketing and sale of certain products, including for ready-to-wear, outerwear, intimate apparel, eyewear, hosiery, jewelry, fragrance, luggage and bedding and bath products.
About Keyshia Cole:
Since her 2005 platinum debut, The Way It Is, Keyshia Cole has stormed her way into the hearts of fans by inspiring her audiences lyrically and musically through each of her five albums. A testament to her rabid fan base, all of her albums have debuted on the top 10 Billboard Top 200 chart, along with several #1 hit singles. Having garnered four Grammy nominations, including Best Female R&B Vocal Performance and Best Contemporary R&B album, Keyshia is back in the studio recording her 6(th) album, slated to be released later this year. In addition to her musical accolades, Cole will later be debuting a behind the scenes television series where her fans will be able to look deep into the album-making process in entirety.
SOURCE Steve Madden