Nigeria’s LASAA to Host Africa’s Biggest Signage and Outdoor Conference and Exhibition in Lagos

March 24, 2014

LAGOS, Nigeria, March 24, 2014 /PRNewswire/ –

Nigeria’s first structured outdoor media regulator, Lagos State Signage &
Advertisement Agency (LASAA), is to host Africa’s most anticipated signage & Outdoor
conference and exhibition in Lagos, between June 22 – 27th this year. In addition to 4,000
visitors expected for the event, about 300 exhibitors and conference participants from 30
countries drawn from Europe, Asia, America, Africa and within Nigeria will be taking part.

http://photos.prnewswire.com/prnh/20140324/675541 )

The Nigerian regulator says this maiden edition of what may become an annual
international conference & exhibition in Lagos, is geared at creating a convergence of
stakeholders within the out-of-home advertising industry. It will focus on trends, best
practices, innovations and challenges within the Nigerian and African context. Conference
participants will include advertising agencies, outdoor practitioners, media owners,
signage fabricators, printers, advertisers, regulators, government Officials, event
companies, outdoor protection services, retailers, franchisees and marketing

Speaking on this new initiative, the Managing Director of LASAA, Mr George Noah, who
is steering this development said: ”The objective is to provide a veritable platform for
the growth and development of signage and outdoor advertising in Lagos State, Nigeria and
Africa. The event is expected to attract from within and outside the country, industry
regulators, consultants, designers, researchers, brand managers, media buying agencies,
event companies, suppliers, manufacturers, exhibitors in the signage, digital signage,
retail signage solutions, outdoor media as well as screen and digital printing

Commenting further, Noah said: ”Our objective is to create an enabling environment
that will help all players in our sector to grow their business and to keep abreast with
new innovations from across the globe. Visitors and participants are expected to discover
the latest developments in equipment, software, signage and outdoor materials, systems,
fittings and fixtures. Participants can maximise their time at the event by taking part in
the tailored conference sessions as well as experiencing live demonstrations and
networking opportunities. In addition the conference & exhibition will deliver new market
breakthroughs, significant on-site sales, joint venture opportunities, new trading
partners and an improved regional profile for manufacturers”.

Exhibitors already committed to the event include: Rotapanel (Holland) Primedia (South
Africa) Agfa (Belgium) Saga Group (Dubai) and Invent Media (Nigeria). Similar exhibitions
in Dubai, London and Milan are reported to generate billions of dollars of sales for
exhibitors serving the printing, signage and outdoor advertising industries.


        Temitope Akande,
        Manager, Corporate Affairs/PR Department
        E-mail- takande@lasaa-ng.com
        Twitter- @lasaaonline
        Skype- lasaacustomerservice




SOURCE Lagos State Signage & Advertisement Agency

Source: PR Newswire

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