Discover a World of Global Talent in the Palm of Your Hand with Nokia MixRadio, Now Available in China
BEIJING, March 28, 2014 /PRNewswire/ –
Today Nokia launches Nokia MixRadio, a free music streaming service, in a campaign to
reach out to music fans in China. Nokia MixRadio will be delivering its unique,
personalized listening experience to the world’s largest population, enabling listeners in
China to access the most popular music in the Chinese charts plus the hottest up and
coming sounds and artists from around the world.
Focusing on bringing more music to more people, Nokia MixRadio aims to provide a
China-in and China-out musical breakthrough, sharing the joy of personal music discovery
across the globe. With the PlayMe feature, MixRadio gives every listener his or her own
personal music channel from a global portfolio of over 30 million tracks. At the touch of
a button consumers are able to stream continuous music that is tailored to their taste and
to take the playlist offline for a simple way to enjoy music anytime anywhere.
Users will be able to unearth new music through hundreds of mixes created by musical
experts and celebrities. Nokia MixRadio is working with influential local musicians
including Khalil Fong, Tia Ray and DJ Wordy to curate playlists of the best Chinese music,
from iconic artists to the best new talent. These playlists will be available across the
globe so music fans can discover an entirely new world of music, through a service that is
free of adverts, sign ups or subscriptions.
Jyrki Rosenberg, VP, Entertainment, Nokia said: “Today we are making our mission
clear, to provide the best in global music through the most simple, personal music
streaming service available. China is a huge, ever-evolving music market and an incredibly
exciting music scene to be involved in.”
“Nokia believes that music should cross boundaries and interchange globally. Apart
from bringing the best Western music to the East, Nokia MixRadio will act as an
international platform for local artists to share their music with the rest of the world.
China has such monumental heritage in music.”
Khalil Fong joins Nokia MixRadio for the launch event at the MOMA art space in
Beijing. He will perform exclusive new material to 200 of his most devoted fans, along
with two of his recommended artists, Tia Ray and Muma & Third Party.
Nokia MixRadio is available to Nokia Lumia owners across 31 countries; making it the
most global personalised streaming service in the world. It can be downloaded today at
About Nokia MixRadio
Nokia MixRadio delivers consumers their own personal music channel: unique mixes of
streamed music tailored to their musical taste. There are also hundreds of curated mixes
created by a team of expert musicologists across a vast range of genres. Nokia MixRadio is
completely free to use with no advertisements, requiring no sign up or subscription and
gives users the option to download mixes to enjoy offline. Nokia MixRadio also offers
MixSharing (coming soon to China), the ability to share mixes through social media or by
email or SMS, helping people discover and enjoy more great music.
Nokia MixRadio is available in Australia, Austria, Brazil, Canada, China, Finland,
France, Germany, India, Indonesia, Ireland, Italy, Malaysia, Mexico, Netherlands, Norway,
Poland, Portugal, Russia, Saudi Arabia, South Africa, Singapore, Spain, Sweden,
Switzerland, Thailand, Turkey, the UAE, the UK, the USA and Vietnam.
For more information visit http://nokia.com/mixradio or follow #nokiamixradio and
Contact: Katy Hall +447912556226 Katyh@thisismission.com
SOURCE Nokia MixRadio