Playtex® Gentle Glide® Teams Up with Musician Michelle Williams to Lead the Play On® Movement
Playtex® Play On® Playbook Will Reward Women Who Embrace Life’s Imperfect Moments and Bounce Back from Everyday Challenges
SHELTON, Conn., March 28, 2014 /PRNewswire/ — Playtex® Gentle Glide® is excited to announce today the launch of the Playtex® Play On® Playbook campaign, a social media program celebrating confident women who laugh off life’s curveballs and persevere with grace. Women experience Play On moments every day, whether they are bouncing back from embarrassing stumbles, or not letting their periods stop them from having a great time. Playtex Gentle Glide has enlisted Grammy award winning artist, actress and television personality Michelle Williams, a woman who embodies confidence and resilience, as the campaign’s official spokesperson. Williams will reveal her personal Play On moments on the Playtex® Facebook page, and invite women to share how they navigate through wardrobe malfunctions, face plants, bad dates and other little challenges.
In her role as the Playtex Play On spokesperson, Williams will encourage women not to let life’s unexpected and uncomfortable moments hold them back. Williams will reveal how she recovered from challenging stumbles from her life and career on Playtex Play On Playbook, and ask women to share their own strategies for getting through similar blunders. By participating in the Playtex Play On Playbook on Facebook, women can win a special VIP experience with Williams and other rewards.
“I know from experience that the best way to make it through life’s hiccups is to keep your head up, shrug it off and move on,” said Williams. “I’m excited to team up with Playtex Gentle Glide to share my strategies for overcoming life’s little stumbling blocks and encourage women everywhere to embrace their own Play On moments.”
Williams rose to stardom as a member of one of the top-selling female groups of all time, Destiny’s Child, with honors including a Grammy Award and star on the Hollywood Walk of Fame, and has gone on to establish herself as a successful soloist, accomplished actress and television figure. As a global performer, she overcomes many Play On moments but has always picked herself right back up and kept going. Since Destiny’s Child’s disbandment in 2005, Williams has earned several accolades for her solo work, including multiple star turns worldwide in four acclaimed musicals. Williams has starred on Broadway in the title role of Aida, on national tours in The Color Purple and Fela!, and on Broadway and London’s West End in Chicago. Her fourth solo studio album Journey to Freedom is scheduled to release later in 2014.
“We are excited to work with Michelle and celebrate women from all walks of life who exemplify grace under fire,” said Playtex® Gentle Glide® Senior Brand Manager Chit Itchon. “Michelle is the perfect example of the Play On woman who is comfortable and confident in herself, and isn’t fazed by moments of imperfection. As a brand, our goal is for women everywhere to celebrate Play On® moments and not let the little things get in their way!”
Playtex Gentle Glide empowers women to power through everyday obstacles. This is why Playtex Gentle Glide tampons are feminine care products that feature 360 Degree Protection® and three layers that custom fit, so women remain confident and unstoppable during their periods.
For more information on the Play On campaign and Playtex Gentle Glide products visit www.facebook.com/PlaytexSportandGentleGlide.
About the Playtex® Feminine Care Brand
The Playtex® Feminine Care brand believes that nothing should hold women back, including their periods. That is why Playtex® Sport® and Playtex® Gentle Glide® tampons are the only tampons that feature a 360° Protection® tampon design to fit the life women want to live. Developed for women who lead busy and active lives, Playtex® tampons offer multiple levels of absorbencies to give women confidence and freedom in everything they do.
About Energizer Personal Care(®)
A leading manufacturer of health and beauty products around the world, Energizer Personal Care is a division of Energizer Holdings Inc. (NYSE: ENR), headquartered in St. Louis, Missouri. Energizer Personal Care markets products in over 100 countries worldwide under the Playtex(®), Banana Boat(®), Hawaiian Tropic(®), Skintimate(®) and Schick(®) brands. Playtex and all other trademarks are licensed or owned by Energizer or its affiliates.
Media Contact: Amy Aubin 212.299.8993 Amy.email@example.com
SOURCE Playtex Gentle Glide