Introducing Emu for iPhone: Texting with a Built-In Assistant

April 2, 2014

Schedule a lunch, share a location, and set a reminder–as easily as sending a photo. It’s texting, for grown-ups.

PALO ALTO, Calif., April 2, 2014 /PRNewswire/ — Emu today announced its smart text messaging app, Emu for iPhone: texting with a built-in assistant. Emu is now available on the App Store.

Emu tackles the consumer tech problem of inefficient planning and never-ending text conversations. Created by alumni of Siri, Apple, Google and Yahoo, Emu is built using artificial intelligence, machine learning and natural language processing–complex technologies that make the user experience simple. Emu understands the content and context of messages, and magically adds relevant information to help people get things done.

“We all thought we were being super-industrious, firing off texts throughout the day to make plans. But SMS hasn’t actually improved much in terms of efficiency in the past 20 years,” said Gummi Hafsteinsson, co-founder and CEO of Emu. “Today, we’re changing that with the introduction of Emu for iPhone. We want Emu to help people feel more organized and in control, so they can put their phones away sooner and get back to their lives.”

There are no gimmicks with Emu. All of the coordination just happens the way it should, in-line, eliminating the need to jump around from calendars and to-do lists to maps or other apps.

For example:

    --  Wondering whether you're free for lunch on Friday? Emu brings your
        schedule directly into the text conversation.
    --  Running late to pick up your daughter? Don't describe where you are; Emu
        can share your location with a single click and update it as you get
    --  Your husband asked you to pick up coffee on the way home? Snooze the
        message, and Emu will remind you as you leave your office.

Watch the Emu video to see how it works at http://emu.is/press/ and experience Emu at http://emu.is/download.

About Emu:

Emu (http://emu.is) was founded in 2012 by Gummi Hafsteinsson (formerly with Siri, Apple and Google), Dave Feldman (previously with AOL/TechCrunch and Yahoo), and an experienced team of mobile and machine-learning engineers. The company has received seed funding of $1.5M to date from Kleiner Perkins, TriplePoint Capital, Menlo Ventures, DFJ, and additional angel investors.

Photo – http://photos.prnewswire.com/prnh/20140402/SF96341


Source: PR Newswire

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