Technomic Presents 2014 VIBE Awards to Leading Adult Beverage Companies

April 3, 2014

On-premise operator ratings of spirits, wine, beer, non-alcohol and mixer companies identify top suppliers

CHICAGO, April 3, 2014 /PRNewswire/ — Adult beverage suppliers rated as top performing partners by leading chain restaurant and hotel beverage professionals were recognized as Technomic presented the 2014 VIBE Supplier Awards during the VIBE Conference in Las Vegas last week.

To insure efficient, fair and unbiased balloting and analysis, the VIBE Conference partnered with Technomic to conduct the voting via an online survey. Key beverage operators were invited to rate supplier companies on various attributes, using a score of 1-10 (1 being Extremely Poor and 10 being Extremely Good):

    --  Business-Building Support: Innovation, Creativity, Unique & Effective
        Ideas, Training Programs
    --  Service & Support Performance: Communication, Responsiveness,
        Understanding of Operator's Needs and Service Levels

The voting was conducted from January 15 through February 14. Technomic analyzed the results and identified the winners:

          2014 VIBE Supplier Awards

                  Category                         Winner
                  --------                         ------


             Large Beer Company                Anheuser-Busch
             ------------------                --------------

             Medium Beer Company          The Boston Beer Company
             -------------------          -----------------------

             Small Beer company         Anchor Brewers & Distillers
             ------------------         ---------------------------


             Large Wine Company              E.&J. Gallo Winery
             ------------------              ------------------

             Medium Wine Company          Trinchero Family Estates
             -------------------          ------------------------

             Small Wine Company         Ste. Michelle Wine Estates
             ------------------         --------------------------


            Large Spirits Company                Beam, Inc.
            ---------------------                ----------

           Medium Spirits Company       William Grant & Sons, Inc.
           ----------------------       --------------------------

            Small Spirits Company       The Patron Spirits Company
            ---------------------       --------------------------

             NON-ALCOHOL & MIXES

      Large Non-Alcohol & Mixes Company         Coca-Cola NA
      ---------------------------------         ------------

     Medium Non-Alcohol & Mixes Company   Monin Gourmet Flavorings
     ----------------------------------   ------------------------

      Small Non-Alcohol & Mixes Company        Natural Brands
      ---------------------------------        --------------

Finally, a Grand Award was presented to the supplier company that achieved the highest total score (sum of total ratings):

    2014 VIBE SUPPLIER - GRAND AWARD WINNER The Boston Beer Company
    --------------------------------------- -----------------------

“The VIBE Supplier Awards program has grown in prestige and importance since its inception five years ago, and Technomic is proud to be involved,” said David Henkes, Technomic Vice President and leader of its adult beverage practice. “This program is unique in that it invites beverage operators to rate supplier companies on key attributes that contribute to their own growth and success. A VIBE Award is strong recognition of a company’s service levels since it comes from their customers.”


Press Inquiries: Donna Hood Crecca, 631-265-3839, or dcrecca@technomic.com

About Technomic

Technomic provides clients with the facts, insights and consulting support they need to enhance their business strategies, decisions and results. Its services include numerous publications and digital products, as well as proprietary studies and ongoing research on all aspects of the food industry.

About VIBE

The VIBE Conference is the premiere event for chain and hotel adult beverage executives and suppliers. The top-to-top on-premise conference is held annually in Las Vegas, and involves high-level content, tastings and networking opportunities.


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SOURCE Technomic

Source: PR Newswire

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