Brazil Digital English Market Surges To $161.5 Million By 2018
Digital English Language Learning Revenues in Brazil Reached $78.4 million in 2013
SEATTLE, April 9, 2014 /PRNewswire-iReach/ — Brazil has the highest revenues for digital English language learning products in Latin America according to a new Ambient Insight report called “The 2013-2018 Brazil Digital English Language Learning Market.” The five-year compound annual growth rate (CAGR) is 15.5% and revenues will more than double to $161.5 million by 2018.
This report includes two sections: a demand-side analysis and a supply-side analysis. The demand-side analysis breaks out five-year spending forecasts for six buying segments: consumers, corporate & business, PreK-12 academic, higher education, federal government, and state/municipal government. The buying behavior in each segment is quite different.
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“In 2013, consumers were the third-largest buying segment in Brazil,” reports Chief Research Officer, Sam S. Adkins. “The consumer segment is now the most dynamic market for digital English language learning products and consumers will be the top buying segment in Brazil by 2018.”
Government agencies were the top buyers in 2013. Brazil is getting ready for the 2014 FIFA World Cup (to be held in June 2014) and the Summer Olympic Games in 2016. Federal, state, and municipal government agencies are funding large-scale English language learning initiatives in preparation for the events. The government has designated “official” online English language learning suppliers.
The supply-side analysis breaks out revenues by five learning technology product types: Self-paced eLearning, Collaboration-based Learning (live online tutoring), Digital Reference-ware (eTextbooks), Mobile Learning apps and edugames, and Mobile Learning VAS.
The mobile network operators (MNOs) are now major distributors of digital English language learning products to consumers in Brazil. All of the major MNOs in Brazil offer Mobile Learning VAS products and most are English language learning services. By the end of 2013, there were 13 commercial Mobile Learning VAS products available in Brazil. All of them use third-party content.
The primary catalysts in Brazil are the government spending on English language programs, the digitization initiatives in the schools, the demand for digital English from the for-profit education companies, the strong consumer demand for mobile educational products, and the growing corporate demand for vocational English.
“In 2013, mobile apps for English language learning generated the second-highest revenues,” adds Adkins. “By 2018, they will be the top selling digital English language learning product type in Brazil. Clearly, mobile is the most lucrative revenue opportunity for suppliers competing in Brazil.”
Over 65 suppliers operating in Brazil are cited in this report to help international suppliers identify local partners, distributors, and resellers.
Media Contact: Sam Adkins, Ambient Insight, 360-805-4298, email@example.com
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SOURCE Ambient Insight