Global Flavored and Functional Water Market is Expected to Reach USD 36.7 Billion Globally in 2019: Transparency Market Research

April 16, 2014

ALBANY, New York, April 16, 2014 /PRNewswire/ –

According to a new market report published by Transparency Market Research “Flavored
and Functional Water Market – Global Industry Analysis, Size, Share, Growth, Trends and
Forecast, 2013 – 2019,” the global flavored and functional water market was valued at USD
17.2 billion in 2012 and is expected to grow at a CAGR of 11.5% from 2013 to 2019, to
reach an estimated value of USD 36.7 billion in 2019.

Increasing obesity rate, rising aging population and changing consumer preferences are
the major growth drivers for the global flavored and functional water market. Growing
health concerns are restraining the masses from consuming carbonated or artificial
flavored drinks and compelling them to opt for flavored and functional water. Flavored and
functional water are generally priced similar to carbonated drinks, which reduces the
switching costs for the consumers, thus increasing flavored and functional water
attractiveness. Major growth challenges for the flavored and functional water industry
include threat of substitutes and increasing campaign against packaging bottles.

Browse Global Flavored and Functional Water Report with Full TOC at


Emerging markets such as countries in Asia, Latin America and the Middle East have
witnessed rising urbanization and increasing disposable income, which act as an
opportunity for the flavored and functional water. Increasing urbanization has increased
the awareness levels of the consumer regarding the products that help in their wellbeing.
The increasing income levels have also enabled the consumers to spend on premium products
thus providing great opportunity for the market players to focus in these markets.
Expansion in the industrial and agriculture sectors in China has resulted in polluted
water supplies, which in turn has driven the demand for bottled water, including flavored
and functional water segment.

The urban population is more conscious about staying fit and their appearance. By
linking water to health and beauty regimes, flavored and functional water manufacturers
are increasingly positioning their products to take advantage of this. According to the
United Nations, global urban population is expected to increase from 3.4 billion in 2009
to 6.3 billion in 2050.

The urban population is more willing to try new products that help in their wellbeing
thus offering new opportunity for the market players. The flavored and functional water
market is bifurcated into two segments: Flavored Water and Functional Water. The global
flavored and functional water market grew by 7.3% over 2011 to reach USD 17,200.0 million
in 2012. Flavored water, the larger segment, was valued at USD 11,653.8 million in 2012,
up 7.1% over that in 2011. Functional water is expected to be the fastest growing segment,
registering strong growth over the forecast period.

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The U.S., Germany, France, Italy and Japan were the top markets for flavored and
functional water in 2012. Asia Pacific is emerging as a strong market registering
double-digit growth in 2012. Major companies operating in the flavored and functional
water market are Groupe Danone, Nestle, PepsiCo, The Coca-Cola Company, Kraft Foods, Hint
Water, Balance Water Company and Sunny Delight Beverages Company.

The Flavored and functional water market is segmented as follows:

Flavored and Functional Water Market, By Product Segment

        - Flavored Water
        - Functional Water

Browse Global Flavored and Functional Water Report with Full TOC at


Flavored and Functional Water Market, By Region

        - North America
        - Europe
        - Asia Pacific
        - Rest of the World (RoW)

Browse Food & Beverages Market Research Reports @


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