PubMatic and So-net Media Networks Bring Localized Programmatic Advertising Platform to Japanese Market
Ad-tech company PubMatic continues expansion into Japan; debuts Japan-tailored solution with dedicated service support through strategic partnership with So-net Media Networks
TOKYO, April 24, 2014 /PRNewswire/ — PubMatic, the programmatic advertising platform company for leading publishers and So-net Media Networks, part of the So-net Corporation, today announced during an exclusive preview event in Tokyo that it is launching a version of PubMatic’s Strategic Selling Platform (SSP) specifically tailored for the Japanese advertising market, accompanied by dedicated staff for support. PubMatic’s platform enables real-time bidding (RTB) across desktop, mobile, video and private marketplace and will allow Japanese publishers to leverage some of the most advanced functionality available in the global marketplace. In addition, the partnership provides in-market consulting and support to build strategies to maximize revenue as programmatic advertising grows in Japan.
The PubMatic SSP has been tailored to align with the characteristics of the Japanese market; the platform will offer a host of market-specific features, including the ability to sell digital advertising in local Japanese currency and local time zone reporting. This will provide Japanese publishers with full transparency of real-time campaign activity in addition to the benefit of global platform features including brand control with global and regional support.
“As the global online advertising industry continues to evolve, we are seeing a need for a much more localized approach,” commented Rob Jonas, Global Chief Revenue Officer at PubMatic. “No two advertising markets are the same and every region has very specific requirements. Whether there are region-specific issues such as brand control, or the need to trade in local currency or across multiple screens, having country-specific focus is a key factor in helping publishers succeed. We are committed to solving complexity around RTB so the Japanese programmatic market can expand effectively.
“Japan is a burgeoning ad tech market. We are committed to continuing the expansion of our operations and developing our team in the market. With a local data center and a team on the ground, we are looking forward to continuing to work closely with So-net Media Networks to support local publishers developing their business models and extend our services to local advertisers, DSPs and ad networks.”
The debut of PubMatic’s Japanese offering follows its recent launch into the region and the announcement of a partnership with So-net Media Networks, which saw PubMatic become Japan’s first independent global strategic sell-side platform. As part of this partnership, PubMatic has enabled reseller functionality, which will allow So-net Media Networks to act as an admin on the platform, capable of providing publishers with detailed reports and local support.
Takeshi Jibiki, President at So-net Media Networks added: “Japan is one of the most innovative markets open to new digital advertising models. In fact, IDC recently identified that by 2016, RTB spend in Japan would reach USD 1.1 billion and stated it has one of the highest growth rates in the world in terms of RTB spending. We are therefore delighted to be announcing the bespoke PubMatic platform which will give the local context required to truly make the most of digital advertising.”
The PubMatic platform will be available broadly in Japan from May 14, 2014.
About So-net Media Networks:
Established in March 2000, So-net Media Networks is a consolidated subsidiary of Japan’s major Internet Service Provider (ISP) So-net Corporation. So-net Media Networks provide several kinds of digital advertising solutions including Demand Side Platform “Logicad”, one of the leading DSPs in Japan.
PubMatic is the technology platform that powers the programmatic advertising strategy of leading publishers and premium brands. Its innovative solutions help content providers drive the highest value for their digital media assets, enable media buyers to find quality audiences, and provide consumers with a more personalized advertising experience across display, mobile and video. PubMatic’s Programmatic Advertising Platform, proprietary technology and advanced mobile capabilities are utilized by premium global publishers around the world. Pioneering online auctions for the buying and selling of media through Real-Time Bidding (RTB) and Private Marketplace (PMP), PubMatic also works with hundreds of advertising partners. Ranked by Deloitte as one of the fastest growing companies in the US Internet sector in both 2012 and 2013, PubMatic has offices worldwide with headquarters in Redwood City, California.
For further information, please contact:
PubMatic EMEA & APAC:
Corporate Communications Manager, EMEA & APAC
Paige F. MacGregor
Corporate Communications Manager, USA
T: (646) 225-6616