Blue Chair Bay Rum Launches 25-City Spring into Summer Sampling Tour
Fast-Growing Brand Going Coast to Coast, Offering a Chance to Win a Flyaway Trip to Kenny Chesney’s Next Tour
NASHVILLE, Tenn., April 24, 2014 /PRNewswire/ — Blue Chair Bay Rum today announced the ‘Nowhere to Be But Here Tour,’ visiting over 25 US cities from April through August. The tour kicks off today in Dallas, offering consumers of legal drinking age prime opportunities to experience the rums that multi-platinum singer-songwriter Kenny Chesney created to celebrate the anywhere, anytime spirit of the islands.
Blue Chair Bay Rum will be at participating bar, nightlife and retail establishments, with branded Jeeps parked curbside. Consumers can learn tour stops by visiting the Blue Chair Bay Rum Locator, where locations and times will be highlighted in green.
Blue Chair Bay’s three premium rum flavors – White, Coconut and Coconut Spice – are all 100% beach made, mellowed in casks at one of the oldest, most storied distilleries in the Caribbean, located literally one hundred yards from the beach. Blue Chair Bay White Rum recently earned one of the industry’s highest honors: a four-star, Highly Recommended rating from leading spirits arbiter F. Paul Pacult.
“This tour is part ‘thank you’ to our great fans who made Blue Chair Bay Rum the fastest growing new company launch in the history of wine and spirits, and part ‘welcome’ to those ready to discover what made it so,” said Mark Montgomery, CEO of Fishbowl Sprits, parent company of Blue Chair Bay Rum. “With spring heating up and summer on the horizon, it’s about time to give people that toes-in-the-sand feeling our rums have a way of bringing on,” said Montgomery.
Tour dates include (all dates and cities are subject to change):
April 24-26 Dallas/Ft Worth, TX April 29-30 San Antonio/Austin, TX May 1-3 Houston, TX May 7-8 Tampa, FL May 9-10 Orlando, FL May 14 Destin/Panama City, FL May15-16 Pensacola, FL May 16-17 Gulf Shores, FL June 4-7 Nashville, TN June 10-11 Champaign, IL June 13-14 Chicago, IL June 17-18 Angola/Ft. Wayne, IN June 20-21 Indianapolis, IN June 24-45 Buffalo/Rochester, NY June 27 Syracuse, NY June 28 Albany, NY July 1-2 Boston, MA July 3-5 Cape Cod, MA July 8-9 Hoboken/Point Pleasant, NJ July 11-12 Wildwood, NJ July 15-16 Annapolis/Baltimore, MD July 18-19 Ocean City, MD August 5-7 Sacramento, CA August 8-9 San Francisco, CA (at Outside Lands Festival) August 12-13 Fresno, CA August 15-17 San Diego, CA (at Tiki Fest)
And it gets better. Fans visiting sampling tour stops can enter for a chance to win a flyway trip to the first show on Chesney’s next tour along with picking up a variety of exclusive BCB swag.
Not in a tour town? No sweat. The promotion can be entered through the Blue Chair Bay Rum Facebook page starting today.
About Blue Chair Bay Rum
Blue Chair Bay Rum is a collection of premium-blended rums created on the shores of the Caribbean and inspired by multi-platinum singer-songwriter’s Kenny Chesney’s love of the island lifestyle. Each of Blue Chair Bay Rum’s four varieties, White, Coconut, Coconut Spiced and Banana, is 100% beach-made and mellowed in casks at one of the oldest, most respected distilleries in the Caribbean. Blue Chair Bay Rum is available in 750ml and 1.75L bottles, imported from Barbados and bottled by Fishbowl Spirits, Rochester, NY. Blue Chair Bay White Rum 40% ABV, Blue Chair Bay Coconut, Coconut Spiced and Banana Rum, 26.5% ABV. Please enjoy Blue Chair Bay Rum responsibly.
SOURCE Blue Chair Bay Rum