Brands Take Center Stage to Disrupt Media Again at Mobile Media Upfront 2014

April 28, 2014

Leading Brands and Agencies Will Gather to Plan for the Year Ahead in Mobile

LOS ANGELES, April 28, 2014 /PRNewswire/ — Mobile Media Summit & Upfront, the largest mobile media and advertising event series in North America and Europe, will host more than 1,500 senior agency, media and marketing executives at the fifth-annual Mobile Media Upfront, May 19th at New York City’s New World Stages.


Frank Cooper III, Global Chief Marketing Officer-Consumer Engagement at PepsiCo, will keynote the daylong show, which will also feature brand speakers such as Babs Rangaiah, VP-Global Media Innovation & Ventures, Unilever; Rich Muhlstock, SVP of Branding and Acquisition, E*TRADE; Jonathan Anastas, VP-Global Brand Marketing, Head of Digital & Social Media, Activision; Amanda Zaky, Manager of Interactive, Mars Chocolate; Tom Laymac, Director-Global Digital Marketing, Chrysler Group; and Emma Medina, VP-Marketing, Remy Cointreau USA.

“When people hear Upfront, they think TV, but we are here to change that,” said Paran Johar, CEO and founder of Mobile Media Summit and Upfront. “With a growing amount of media budgets going to mobile, and consumers’ consumption of mobile increasing exponentially, it is crucial that we gather advertisers to discuss their mobile plans for coming year. With 1,500 registered attendees last year and even more expected this year, this will be the must-attend event of the year for anyone in advertising.”

Topics at the Mobile Media Upfront include “The Truth About Native,” “Connecting the Mobile and Real World,” “Masters of Multiscreen” and “App Marketing Done Right,” as well as “View From the Top” panels with representatives from every major agency holding company and media agency, including Universal McCann, OMD, Mindshare, Starcom MediaVest, Horizon, MEC, Mediacom, PHD Network, Zenith Media, Ansible, Joule, Isobar, 360i, Havas and Carat.

“One third of the world is online today, and the vast majority of the next two-thirds will get online via mobile and in the developing and emerging markets. This alone makes mobile a critical channel for us. Additionally, one of the key things we look at to gauge the viability of any platform today in any market is whether or not it’s mobile first. The Mobile Media Upfront is a great place to see what innovations will come out of the mobile space in the year ahead,” said Babs Rangaiah, VP-Global Media Innovation & Ventures, Unilever.

Event sponsors and partners include AdColony, Celtra, Collective, Drawbridge, E! Online, Fiksu, JiWire, Kargo, Medialets, Millennial Media, MillwardBrown Digital, NeoMedia, Opera Mediaworks, OpenX, Pandora, Phunware, PINsight Media +, PlaceIQ, RadiumOne, Rubicon Project, Shoutz (LotteryHub), Tapjoy, Thinknear, Tremor Video, Undertone, SheppardMullin, Verve, Weather Channel, xAd, Varick Media Management, Yahoo!, 4A’s, AdMonsters, Adweek, The Advertising Club of NY, Fierce Wireless, Folio, Local Search Association, Location Based Marketing Association, MadAve Mobile, mobiThinking, Street Fight, The Makegood, Mobile Monday, Venture Beat and Women in Wireless.

Speakers at Mobile Media Upfront 2014 include:

    1. Jonathan Anastas, VP-Global Brand Marketing, Head of Digital and Social
       Media, Activision
    2. Craig Atkinson, Chief Operating and Digital Officer, PHD Network
    3. Eric Bader, Chief Marketing Officer, RadiumOne
    4. Ian Beacraft, Manager-New and Emerging Technologies, Leo Burnett
    5. Brandon Berger, Chief Digital Officer, Worldwide, Ogilvy & Mather
    6. Simon Bond, Global Chief Marketing Officer, BBDO
    7. Sal Candela, VP-Mobile Strategic Sales, Undertone
    8. Craig Cardon, Co-Chair, Privacy and Data Security Group, Sheppard Mullin
    9. Matt Carrasco, Senior VP-Digital Media Investments, Orion Capital
    10. Jim Caruso, VP-Product Strategy, Varick
    11. Tony Case, Executive Editor, Adweek
    12. Gabriel Cheng, VP-Mobile Strategy & Solutions, M&C Saatchi Mobile
    13. Tom Cramer, Digital Business and Strategy Lead, Razorfish
    14. Yale Cohen, SVP-Activation Standards, Zenith Media
    15. David Cohen, Chief Investment Officer, Universal McCann
    16. Jenn Cox, Director and Lead, Starcom Mobility Center of Excellence
    17. Frank Cooper III, Global CMO-Consumer Engagement, PepsiCo
    18. Gregg Colvin, Chief Operating Officer, Universal McCann
    19. Christine Dilandro, SVP-Head of Media and Integrated Marketing, Citi
    20. Amy Dickerson, VP-Digital Director, Spark SMG
    21. Brian Decker, Managing Director-Client and Social Action Leadership,
    22. Elizabeth Elliott, Associate Director, Starcom MediaVest
    23. Danny Englander, Mobile Marketing Manager, Mobext
    24. Jori Ford, Director-Paid, Owned and Earned Media, Rosetta
    25. Lewis Goldman, VP-Product Development, U.S. Direct, MetLife
    26. Melissa Grady, VP-eBusiness, MetLife
    27. Raymonde Green, VP-Director of Media Activations and Partnerships,
    28. Larry Griffiths, SVP, Shoutz
    29. Eric Hadley, SVP-Sales Strategy and Marketing, The Weather Channel
    30. Mat Harris, Head of Ad Products, Tapjoy
    31. Chad Hickey, VP-Sales, xAd
    32. Jon Hook, Head of Mobile, Mediacom
    33. Andrew Hoffman, Associate Director-Mobile Marketing, Mobext
    34. Josh Jacobs, Global CEO, Accuen
    35. Mark Jackson, Chief Technology Analyst, EMEA, McCann Worldgroup
    36. Rich Johnson, Head of Sales, North America, Drawbridge
    37. Harry Kargman, Founder and CEO, Kargo
    38. Michael Kaushansky, EVP-Chief Analytics Officer, Havas Media
    39. JiYoung Kim, SVP, Creative Solutions & Strategy, Ansible Mobile
    40. Eric Korsh, SVP-Brand Social and Content, DigitasLBi
    41. Rob Kramer, General Manager, Mobile, OpenX
    42. Tom Laymac, Director-Global Digital Marketing, Chrysler Group
    43. Brian Leder, Senior Partner, Digital Director-North America, Maxus
        Global + Team Nestle
    44. Michael Lieberman, Co-President, Joule
    45. Michael Liu, Supervisor-Mobile Strategy, Carat
    46. Jeremy Lockhorn, VP-Emerging Media, Razorfish
    47. Jeff Malmad, Managing Director of Mobile, Mindshare
    48. Scott Marsden, SVP-Media, Digitas
    49. Lee Maicon, SVP-Insights and Strategy, 360i
    50. Dave Meeker, VP, Isobar
    51. Emma Medina, VP-Marketing, Remy Cointreau USA
    52. Stuart Meyler, Principal, Beeby Clark + Meyler
    53. Duncan McCall, CEO and Co-Founder, PlaceIQ
    54. Jesse Missad, Director-Connected Platforms, Mobility and Device, PHD
    55. Rich Muhlstock, SVP-Branding and Acquisition, E-Trade
    56. Jackie Mockridge, VP-Director, Strategy and Analysis, DigitasLBi
    57. Armin Molavi, SVP-Strategy, Havas Media
    58. Scott Marsden, SVP-Media, Digitas
    59. Sean Muzzy, CEO, neo@Ogilvy
    60. John Najarian, EVP and GM-Digital Media and Business Development, E!
    61. Jason Newport, SVP and Head of Mobile Strategy, Carat
    62. Sasha Norkin, VP-Marketing, Barnes & Noble Nook
    63. Mike Owen, Chief Revenue Officer, AdColony
    64. Megan Pagliuca, General Manager and VP-Display Media, Merkle
    65. Rachel Pasqua, Senior Partner-Mobile Practice Lead, MEC
    66. Ben Phillips, Global Head of Mobile, MediaCom
    67. Will Phung, Media Director, M&C Saatchi Mobile
    68. Babs Rangaiah, VP-Global Media Innovation and Ventures, Unilever
    69. Jennifer Rooney, Editor, CMO Network, Forbes
    70. Liz Ross, President, BPN
    71. Avi Savar, Founding Partner, Big Fuel
    72. Spencer Scott, SVP-Field Operations, Fiksu
    73. Glen Sheehan, SVP-Group Creative Director, Digital, GSD&M
    74. Josh Sitzer, Head of Marketing and Sales, Pinsight Media+
    75. Adam Shlachter, Head of Media Activation, NA, DigitasLBi
    76. David Smith, CEO and Founder, Mediasmith
    77. James Smith, Chief Revenue Officer, Verve
    78. Keith Soljacich, Associate Director-Digital Studio, Digitas
    79. Hynek Stehno, VP-Digital Services, Local Spectrum
    80. Scott Swanson, President-Global Advertiser Services, Opera Mediaworks
    81. Richard Ting, EVP-Global Executive Creative Director, R/GA
    82. Matt Tengler, VP-Product, Millennial Media
    83. Derek Thompson, SVP-Global Managing Director, Mobility Practice, Starcom
    84. Ritu Trivedi, SVP-Director of Digital Strategy and Partnerships,
        MediaVest USA
    85. Phuc Truong, Managing Director-U.S., Mobext
    86. Eric Weisberg, Executive Creative Director, JWT New York
    87. Josh Wexler, GM-Buyer Cloud, Rubicon Project
    88. Colleen Whitney, SVP-Media Director, Digitas
    89. Donald Williams, Chief Digital Officer, Horizon Media
    90. Ben Winkler, Chief Digital Officer & Chief Innovation Officer, OMD
    91. Andrew Wolinetz, Managing Director-Connected Platforms, PHD Network
    92. Amanda Zaky, Manager of Interactive, Mars Chocolate NA

About Mobile Media Summit and Upfront

The Mobile Media Summits and Mobile Media Upfront are the quintessential thought-leadership forums for brand, agency and mobile leaders to learn and network on the newest mobile technology and media. Founded in 2008 by Paran Johar, the Mobile Media Summit and Mobile Media Upfront are the largest event series in mobile advertising, where an average of 75% of the audience are advertisers, more than any other event. Since its founding, the event series has hosted over 750 speakers and well over 10,000 attendees. Visit www.mobilemediasummit.com for more information.

For press inquiries, contact Kaitlynn Russo at kaitlynn@mobilemediasummit.com.

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