Brands Take Center Stage to Disrupt Media Again at Mobile Media Upfront 2014
Leading Brands and Agencies Will Gather to Plan for the Year Ahead in Mobile
LOS ANGELES, April 28, 2014 /PRNewswire/ — Mobile Media Summit & Upfront, the largest mobile media and advertising event series in North America and Europe, will host more than 1,500 senior agency, media and marketing executives at the fifth-annual Mobile Media Upfront, May 19th at New York City’s New World Stages.
Frank Cooper III, Global Chief Marketing Officer-Consumer Engagement at PepsiCo, will keynote the daylong show, which will also feature brand speakers such as Babs Rangaiah, VP-Global Media Innovation & Ventures, Unilever; Rich Muhlstock, SVP of Branding and Acquisition, E*TRADE; Jonathan Anastas, VP-Global Brand Marketing, Head of Digital & Social Media, Activision; Amanda Zaky, Manager of Interactive, Mars Chocolate; Tom Laymac, Director-Global Digital Marketing, Chrysler Group; and Emma Medina, VP-Marketing, Remy Cointreau USA.
“When people hear Upfront, they think TV, but we are here to change that,” said Paran Johar, CEO and founder of Mobile Media Summit and Upfront. “With a growing amount of media budgets going to mobile, and consumers’ consumption of mobile increasing exponentially, it is crucial that we gather advertisers to discuss their mobile plans for coming year. With 1,500 registered attendees last year and even more expected this year, this will be the must-attend event of the year for anyone in advertising.”
Topics at the Mobile Media Upfront include “The Truth About Native,” “Connecting the Mobile and Real World,” “Masters of Multiscreen” and “App Marketing Done Right,” as well as “View From the Top” panels with representatives from every major agency holding company and media agency, including Universal McCann, OMD, Mindshare, Starcom MediaVest, Horizon, MEC, Mediacom, PHD Network, Zenith Media, Ansible, Joule, Isobar, 360i, Havas and Carat.
“One third of the world is online today, and the vast majority of the next two-thirds will get online via mobile and in the developing and emerging markets. This alone makes mobile a critical channel for us. Additionally, one of the key things we look at to gauge the viability of any platform today in any market is whether or not it’s mobile first. The Mobile Media Upfront is a great place to see what innovations will come out of the mobile space in the year ahead,” said Babs Rangaiah, VP-Global Media Innovation & Ventures, Unilever.
Event sponsors and partners include AdColony, Celtra, Collective, Drawbridge, E! Online, Fiksu, JiWire, Kargo, Medialets, Millennial Media, MillwardBrown Digital, NeoMedia, Opera Mediaworks, OpenX, Pandora, Phunware, PINsight Media +, PlaceIQ, RadiumOne, Rubicon Project, Shoutz (LotteryHub), Tapjoy, Thinknear, Tremor Video, Undertone, SheppardMullin, Verve, Weather Channel, xAd, Varick Media Management, Yahoo!, 4A’s, AdMonsters, Adweek, The Advertising Club of NY, Fierce Wireless, Folio, Local Search Association, Location Based Marketing Association, MadAve Mobile, mobiThinking, Street Fight, The Makegood, Mobile Monday, Venture Beat and Women in Wireless.
Speakers at Mobile Media Upfront 2014 include:
1. Jonathan Anastas, VP-Global Brand Marketing, Head of Digital and Social Media, Activision 2. Craig Atkinson, Chief Operating and Digital Officer, PHD Network 3. Eric Bader, Chief Marketing Officer, RadiumOne 4. Ian Beacraft, Manager-New and Emerging Technologies, Leo Burnett 5. Brandon Berger, Chief Digital Officer, Worldwide, Ogilvy & Mather 6. Simon Bond, Global Chief Marketing Officer, BBDO 7. Sal Candela, VP-Mobile Strategic Sales, Undertone 8. Craig Cardon, Co-Chair, Privacy and Data Security Group, Sheppard Mullin 9. Matt Carrasco, Senior VP-Digital Media Investments, Orion Capital 10. Jim Caruso, VP-Product Strategy, Varick 11. Tony Case, Executive Editor, Adweek 12. Gabriel Cheng, VP-Mobile Strategy & Solutions, M&C Saatchi Mobile 13. Tom Cramer, Digital Business and Strategy Lead, Razorfish 14. Yale Cohen, SVP-Activation Standards, Zenith Media 15. David Cohen, Chief Investment Officer, Universal McCann 16. Jenn Cox, Director and Lead, Starcom Mobility Center of Excellence 17. Frank Cooper III, Global CMO-Consumer Engagement, PepsiCo 18. Gregg Colvin, Chief Operating Officer, Universal McCann 19. Christine Dilandro, SVP-Head of Media and Integrated Marketing, Citi 20. Amy Dickerson, VP-Digital Director, Spark SMG 21. Brian Decker, Managing Director-Client and Social Action Leadership, Mindshare 22. Elizabeth Elliott, Associate Director, Starcom MediaVest 23. Danny Englander, Mobile Marketing Manager, Mobext 24. Jori Ford, Director-Paid, Owned and Earned Media, Rosetta 25. Lewis Goldman, VP-Product Development, U.S. Direct, MetLife 26. Melissa Grady, VP-eBusiness, MetLife 27. Raymonde Green, VP-Director of Media Activations and Partnerships, DigitasLBi 28. Larry Griffiths, SVP, Shoutz 29. Eric Hadley, SVP-Sales Strategy and Marketing, The Weather Channel 30. Mat Harris, Head of Ad Products, Tapjoy 31. Chad Hickey, VP-Sales, xAd 32. Jon Hook, Head of Mobile, Mediacom 33. Andrew Hoffman, Associate Director-Mobile Marketing, Mobext 34. Josh Jacobs, Global CEO, Accuen 35. Mark Jackson, Chief Technology Analyst, EMEA, McCann Worldgroup 36. Rich Johnson, Head of Sales, North America, Drawbridge 37. Harry Kargman, Founder and CEO, Kargo 38. Michael Kaushansky, EVP-Chief Analytics Officer, Havas Media 39. JiYoung Kim, SVP, Creative Solutions & Strategy, Ansible Mobile 40. Eric Korsh, SVP-Brand Social and Content, DigitasLBi 41. Rob Kramer, General Manager, Mobile, OpenX 42. Tom Laymac, Director-Global Digital Marketing, Chrysler Group 43. Brian Leder, Senior Partner, Digital Director-North America, Maxus Global + Team Nestle 44. Michael Lieberman, Co-President, Joule 45. Michael Liu, Supervisor-Mobile Strategy, Carat 46. Jeremy Lockhorn, VP-Emerging Media, Razorfish 47. Jeff Malmad, Managing Director of Mobile, Mindshare 48. Scott Marsden, SVP-Media, Digitas 49. Lee Maicon, SVP-Insights and Strategy, 360i 50. Dave Meeker, VP, Isobar 51. Emma Medina, VP-Marketing, Remy Cointreau USA 52. Stuart Meyler, Principal, Beeby Clark + Meyler 53. Duncan McCall, CEO and Co-Founder, PlaceIQ 54. Jesse Missad, Director-Connected Platforms, Mobility and Device, PHD Network 55. Rich Muhlstock, SVP-Branding and Acquisition, E-Trade 56. Jackie Mockridge, VP-Director, Strategy and Analysis, DigitasLBi 57. Armin Molavi, SVP-Strategy, Havas Media 58. Scott Marsden, SVP-Media, Digitas 59. Sean Muzzy, CEO, neo@Ogilvy 60. John Najarian, EVP and GM-Digital Media and Business Development, E! Networks 61. Jason Newport, SVP and Head of Mobile Strategy, Carat 62. Sasha Norkin, VP-Marketing, Barnes & Noble Nook 63. Mike Owen, Chief Revenue Officer, AdColony 64. Megan Pagliuca, General Manager and VP-Display Media, Merkle 65. Rachel Pasqua, Senior Partner-Mobile Practice Lead, MEC 66. Ben Phillips, Global Head of Mobile, MediaCom 67. Will Phung, Media Director, M&C Saatchi Mobile 68. Babs Rangaiah, VP-Global Media Innovation and Ventures, Unilever 69. Jennifer Rooney, Editor, CMO Network, Forbes 70. Liz Ross, President, BPN 71. Avi Savar, Founding Partner, Big Fuel 72. Spencer Scott, SVP-Field Operations, Fiksu 73. Glen Sheehan, SVP-Group Creative Director, Digital, GSD&M 74. Josh Sitzer, Head of Marketing and Sales, Pinsight Media+ 75. Adam Shlachter, Head of Media Activation, NA, DigitasLBi 76. David Smith, CEO and Founder, Mediasmith 77. James Smith, Chief Revenue Officer, Verve 78. Keith Soljacich, Associate Director-Digital Studio, Digitas 79. Hynek Stehno, VP-Digital Services, Local Spectrum 80. Scott Swanson, President-Global Advertiser Services, Opera Mediaworks 81. Richard Ting, EVP-Global Executive Creative Director, R/GA 82. Matt Tengler, VP-Product, Millennial Media 83. Derek Thompson, SVP-Global Managing Director, Mobility Practice, Starcom MediaVest 84. Ritu Trivedi, SVP-Director of Digital Strategy and Partnerships, MediaVest USA 85. Phuc Truong, Managing Director-U.S., Mobext 86. Eric Weisberg, Executive Creative Director, JWT New York 87. Josh Wexler, GM-Buyer Cloud, Rubicon Project 88. Colleen Whitney, SVP-Media Director, Digitas 89. Donald Williams, Chief Digital Officer, Horizon Media 90. Ben Winkler, Chief Digital Officer & Chief Innovation Officer, OMD 91. Andrew Wolinetz, Managing Director-Connected Platforms, PHD Network 92. Amanda Zaky, Manager of Interactive, Mars Chocolate NA
About Mobile Media Summit and Upfront
The Mobile Media Summits and Mobile Media Upfront are the quintessential thought-leadership forums for brand, agency and mobile leaders to learn and network on the newest mobile technology and media. Founded in 2008 by Paran Johar, the Mobile Media Summit and Mobile Media Upfront are the largest event series in mobile advertising, where an average of 75% of the audience are advertisers, more than any other event. Since its founding, the event series has hosted over 750 speakers and well over 10,000 attendees. Visit www.mobilemediasummit.com for more information.
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