Leading Advertising Agency, Hill Holliday, Selects Rentrak To Provide TV Ratings Currency
- Full-Service Agency Subscribes to Rentrak Nationally for Improved Targeting -
PORTLAND, Ore., April 28, 2014 /PRNewswire/ — Rentrak (NASDAQ: RENT), the leader in precisely measuring movies and TV everywhere, today announced a new national television ratings contract with Hill Holliday, the nation’s 14(th) largest ad agency.
Hill Holliday will utilize Rentrak’s national television currency to provide its clients deeper insight into television usage and tools for precisely targeting media.
“We are excited to be working with Rentrak and putting their advanced targeting tools to work for our clients. Our business is growing more complex and clients continue to demand greater accountability from their television investments,” said Cindy Stockwell, executive vice president and chief media officer at Hill Holliday. “Rentrak’s ability to link TV viewing with purchase and transaction records improves the targeting precision we can offer our clients.”
“We are pleased that Hill Holliday is adopting Rentrak’s TV currency,” said Chris Wilson, president of national television at Rentrak. “We look forward to providing them with an important tool that improves decision making for the clients they serve.”
Rentrak’s television ratings service is the only fully-integrated system of detailed satellite, telco and cable TV viewing information from more than 29 million TVs nationwide including granular information for TV programming in all 210 local markets.
Rentrak (NASDAQ: RENT) is the entertainment and marketing industries’ premier provider of worldwide consumer viewership information, precisely measuring actual viewing behavior of movies and TV everywhere. Using our proprietary intelligence and technology, combined with advanced demographics, only Rentrak is the census currency for VOD and movies. Rentrak provides the stable and robust audience measurement services that movie, television and advertising professionals across the globe have come to rely on to better deliver their business goals and more precisely target advertising across numerous platforms including box office, multiscreen television and home video. For more information on Rentrak, please visit www.rentrak.com.
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