Houston Astros Hit a Homer with ZapBoomBang in New Campaign
HOUSTON, April 29, 2014 /PRNewswire/ — This month, ZapBoomBang Studios, a full service state-of-the-art video and audio production, post-production and recording studio based in Houston, collaborated with the Houston Astros for the production of the Major League Baseball team’s 2014 “More Than Just a Game” community outreach media campaign.
The “More Than Just a Game” campaign centers around the excitement and experience of attending a Houston Astros game as a true and dedicated fan. In the two television commercials and two radio commercials produced by ZapBoomBang, going to the stadium is about so much more than just supporting Houston’s hometown team. The energy of the crowd and the joy of watching the game with friends and family are also center stage.
“Our unique collaboration with ZapBoomBang Studios produced an incredible TV spot,” said Astros Vice President of Marketing and Strategy, Michael Dillon. “By allowing our creative ‘cooks’ into their production ‘kitchen,’ we were able to put together a clip that speaks directly to the heart of our 2014 campaign and hopefully strikes a resonant chord with our fans.”
In the TV and radio spot “Hard Work,” viewers are offered a behind the scenes look at the team’s players preparing for a game. Their hard work leads up to all the action fans are used to enjoying at a typical Houston Astros game. The “Experience” spot, shot for TV and also adapted for radio, focuses on the personal experience of being an Astros fan, with a father and son enjoying a day at Minute Maid Park. ZapBoomBang developed scripts, edited existing Houston Astros footage, and shot new footage for these spots, as well as recorded all voiceover talent and mastered all final spots.
“Thanks to the teamwork, help and access from the Astros marketing department, we were able to produce a campaign that’s being cheered by fans everywhere,” said Ken Ashe, General Manager of ZapBoomBang Studios. “‘It’s more than just a game’ rang true for the entire process.”
ZapBoomBang Studios is a full-service, state-of-the-art video and audio production, post-production and recording studio located in Houston, Texas. Staffed by award-winning editors, engineers, producers, musicians and composers with the latest technology at their disposal, ZapBoomBang serves recording artists, producers, filmmakers, advertisers and agencies in local, national and international markets. Services include: production and post-production, audio recording and mixing music composition, recording and production post-scoring, sound design, video editorial and finishing services, motion graphics and effects. For more information visit www.zapboombang.com.
SOURCE ZapBoomBang Studios