OROAREZZO Unfolds the 2015 Gold and Jewelry Trends

April 30, 2014

AREZZO, Italy, April 30, 2014 /PRNewswire/ –

At OROAREZZO gold changes its look and is enriched with new ideas and new creative
trends. At the 2014 edition of the International Jewelry Exhibition, organized by Arezzo
Fiere e Congressi, in Tuscany (Italy), which has registered over twelve thousand operators
(+8.5% compared to 2013), all the players in the industry have had the opportunity to
discover the many worlds of jewelry made in Italy. The 500 exhibiting companies have
unveiled new jewelry trends for the coming months.

Spotlights were on the valuable heritage of creativity, craftsmanship totally Italian,
where the yellow gold remains the undisputed star. In Arezzo the Italian goldsmith’s art
was confirmed as perfect fusion of past and modernity, the synthesis of the love of
beautiful craftsman with knowledge that gave Italy the world leadership in the jewelry

Balance, harmony in the shapes, and a constant search for innovative materials and
sophisticated techniques: these are the ingredients offered by a show in which the
protagonists are always more imagination and creativity, real added value of the tradition
of the Italian “know-how”.

At the Arezzo Show there have been proposed jewels with refined lines, precious
objects that are synonymous with luxury but are also contemporary, that reinterpret the
past in a modern way, that move from tradition, from the classics, but evolves into new
geometric shapes. Cleaner lines, less excessive jewelry that can be worn every day, giving
a message of simplicity and often inspired by art and architecture, the artistic and
cultural movements.

The exhibiting compagnie presented collections with timeless charm, such as crosses,
rings, bracelets. In particular, in the context of the contest Premiere 2015, whose theme
in this edition was the ring, we have seen examples of jewelry featuring light texture,
with maxi size and stylistic references to Art Nouveau, Futurism, the roundness of the
’50s and the Op-Art.

To twinkle in the stands was also the costume jewelry of the future, within the space
“Bi-Jewel”, which was marked by the amazing expression of creativity and experimentation,
where it is most obvious link with the world of fashion. In this context, there have been
involved the most trendy and quality jewelry, always the most glamorous creations,
characterized by lots of colors, especially neon colors.

OROAREZZO suggested useful keys to compete effectively in the world. During the show
it has been emphasized the core values founding the Italian DNA of the jewelry
industry, with an innovative approach, because the design is back to being considered the
added value.

The next engagement for Arezzo Fiere e Congressi is “Gold in Italy”, 25 to 27 October,
2014, where it will be on stage the excellence of jewelry made in Italy.

For more information http://www.oroarezzo.it


Source: PR Newswire

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