Hip-Hop Artist Wale Joins BACARDI on Original Digital Music Series
BACARDI Loud & Untameable toasts to irrepressible spirits with original, unconventional music collaborations
CORAL GABLES, Fla., May 13, 2014 /PRNewswire-USNewswire/ — BACARDÍ( )rum, the world’s best-selling and most awarded rum, announces BACARDÍ Loud & Untameable, a digital content series that showcases collaborations between popular modern artists and a Cuban-inspired ensemble band in all-out, anything-goes studio sessions streamed on the brand’s custom Pandora station, Pandora.com/BACARDI.
Launching today is a one-of-a-kind musical expression from alternative hip-hop artist, Wale, and GRAMMY-nominated Latin fusion band, Yerba Buena. Wale, known for incorporating a “go-go” style of funk into his music, rounds out the digital program. The three part series, featuring Yerba Buena collaborating with Wale, White Denim and RDGLDGRN will stream on Pandora.com/BACARDI through June 30, 2014.
An homage to the Bacardi family’s Cuban roots, BACARDÍ Loud & Untameable was inspired by “The Bacardi Hour,” a popular program on CMQ radio in Cuba in the 1940′s and 1950′s. “The Bacardi Hour” profiled the most popular and up-and-coming Cuban musicians of the day. BACARDÍ Loud & Untameable puts a modern twist on that same idea by pairing unique styles of today’s rising stars with the authentic Afro-Cuban sounds of Yerba Buena.
“‘BACARDÍ Loud & Untameable’ is an opportunity to toast to these amazingly talented musicians and their constant pursuit of passion with the Cuban flair that only BACARDÍ rum can bring,” says Toby Whitmoyer, vice president and brand managing director, rum category, at Bacardi U.S.A., Inc. “With the recent launch of our global marketing campaign, ‘BACARDÍ Untameable Since 1862,’ we saw an opportunity to extend our authentic story in a way that truly resonates with consumers.”
The digital series will culminate in a live performance, BACARDÍ Loud & Untameable LIVE, in New York City on May 20(th), Cuban Independence Day. The private event, which commemorates the fight for Cuba’s independence from Spain at the turn of the 20th century, will feature performances by Yerba Buena and Future, and streamed nationally, live on the YouTube homepage.
About BACARDÍ Rums
In 1862, BACARDÍ revolutionized the spirits industry when founder Don Facundo Bacardí Massó began producing his remarkable light-bodied, smooth rum. The unique taste of BACARDÍ inspired cocktail pioneers to invent some of the world’s most famous drink recipes including the Mojito, the Daiquirí, the Cuba Libre, the Piña Colada, and the Presidente. BACARDÍ Superior rum has won more than 550 awards for quality and taste making it the world’s most awarded rum. Today, BACARDÍ is produced in Puerto Rico, following the production legacy set forth by Don Facundo Bacardi Massó – crafted in a five step distillation process, mellowed in American white oak barrels, and filtered five times for unparalleled quality and smoothness. http://www.Bacardi.com
About Bacardi U.S.A., Inc.
Bacardi U.S.A., Inc. is the United States import and distribution arm of one of the world’s leading spirits and wine producers. The company boasts a portfolio of some of the most recognized and top-selling spirits brands in the United States including BACARDÍ® Superior rum, the world’s favorite and best-selling premium rum, as well as the world’s most awarded rum ; GREY GOOSE® vodka, the world-leader in super-premium vodka; DEWAR’S® Blended Scotch whisky, the world’s most awarded blended Scotch whisky and the number-one selling blended Scotch whisky in the United States; BOMBAY SAPPHIRE® gin, the top-valued and fastest-growing premium gin in the world; MARTINI® vermouth and sparkling wines, the world’s leading vermouth and the world’s favorite Italian sparkling wines; CAZADORES® 100 percent blue agave tequila, one of the most popular premium tequilas in Mexico and the United States; and other leading and emerging brands. For additional information, visit http://www.bacardiusa.com.
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@2014. BACARDÍ, BACARDI UNTAMEABLE AND THE BAT DEVICE ARE TRADEMARKS OF BACARDI & COMPANY LIMITED. BACARDI U.S.A., INC., CORAL GABLES, FL. RUM – 40% ALC. BY VOL.