Benjamin Moore Inks Deal with the Chicago Cubs to Become Official Paint of Wrigley Field
Iconic Marquee to Return to Green Origins with Gold Trim for Upcoming 1930s-themed Homestand Celebrating 100 Years of Wrigley Field
MONTVALE, N.J., May 14, 2014 /PRNewswire/ — Benjamin Moore & Co., one of North America’s most respected paint and coatings brands, announced today its new partnership with the Chicago Cubs to become the Official Paint of Wrigley Field and the Chicago Cubs. This five-year partnership will kick off by restoring the Marquee to its green origins with gold trim to honor Wrigley Field’s 100(th) birthday season.
Benjamin Moore will showcase its products by temporarily painting the iconic Wrigley Field Marquee to the colors featured from the 1930s era to commemorate the team’s 1930s-themed homestand this week. This project is a part of the decade-focused celebrations happening to celebrate 100 years of Wrigley Field throughout the season.
“We are excited to work with the Chicago Cubs during their incredible transformation of Wrigley Field,” said Dan Calkins, SVP of Sales at Benjamin Moore & Co. “This work will showcase a variety of Benjamin Moore premium products that will perfectly restore and elevate the beauty of the Friendly Confines, whose heritage and fan base are one of the most storied in baseball.”
The famous Wrigley Field Marquee was installed in 1934 and maintained a green color for a couple years, until it was painted blue in the late 1930s, and then eventually updated in 1965 with the iconic red color it is today. Benjamin Moore will paint the Marquee to match its original glory with Benjamin Moore Aura Exterior in Mallard Green 2053-10 (for the green background) and French Quarter Gold 287 (for the swirls on the Marquee). On May 22(nd), Benjamin Moore will paint the Marquee back to its modern red color with Benjamin Moore Aura Exterior in Million Dollar Red 2003-10.
“It takes high-quality products and expertise to maintain a 100-year-old ballpark, which is why we’re excited to partner with Benjamin Moore as the official paint of the Chicago Cubs and Wrigley Field,” said Cubs Vice President of Ballpark Operations Carl Rice. “We’ll rely on Benjamin Moore’s paints to keep Wrigley Field looking its best during our centennial season and know they’ll be a tremendous asset for our future projects as well.”
A ceremonial first brushstroke will kick off the Marquee painting Wednesday, May 14, at 9:30 a.m. CT. The first 1,000 fans to visit will receive a limited-edition Chicago Cubs/Benjamin Moore T-shirt. Consumers also are invited to contribute to painting a large-scale baseball bat-themed mural on-site.
Check back this summer to learn how you can bring the iconic colors of Wrigley Field and the Chicago Cubs home. For real time updates, follow Benjamin Moore on Twitter (@Benjamin_Moore) and #GreenMarquee.
About Benjamin Moore & Co.
Benjamin Moore & Co., a Berkshire Hathaway company, was founded in 1883. One of North America’s leading manufacturers of premium quality residential, commercial and industrial maintenance coatings, Benjamin Moore maintains a relentless commitment to sustainable manufacturing practices and continues to develop the most eco-responsible formulations possible. In 2012, the company’s Natura® paint received the Green Good Housekeeping Seal, acknowledging its high degree of sustainability plus rigorously tested performance. Other superior products in the Benjamin Moore Green Promise® portfolio include Aura®, Regal® Select, ben® and Ultra Spec® 500 paint for commercial interiors — all built upon our patented Gennex® platform that has changed the industry and earned the passion and loyalty of homeowners and professional painters by delivering extremely low-VOC and peerless beauty and performance. J.D. Power and Associates 2014 Interior Paint Satisfaction Study ranked Benjamin Moore highest in consumer satisfaction, marking the fourth consecutive year and fifth time the company has earned this rating. Benjamin Moore paints deliver authentic Benjamin Moore colors and are available exclusively from Benjamin Moore’s network of paint and decorating dealers.
SOURCE Benjamin Moore & Co.