Camelot Communications and Kenshoo Donate Marketing Services and Technology to Dallas Museum of Art

May 21, 2014

SAN FRANCISCO, California, May 21, 2014 /PRNewswire/ –

Kenshoo [http://kenshoo ] (http://www.Kenshoo.com), the global leader in
predictive media optimization technology, and Camelot Communications
[http://www.camelotsmm.com ] (http://www.camelotsmm.com), one of the largest
privately-owned strategic marketing and media services companies in the country, announced
today they are donating their marketing services, expertise, and technology to the Dallas
Museum of Art [http://www.dallasmuseumofart.org ] (DMA.org [http://www.dma.org ]) which
ranks among the leading art institutions in the country. Through this joint initiative,
Camelot and Kenshoo hope to increase awareness of museum exhibits and events and increase
both visitor attendance and museum memberships through social media advertising.

http://photos.prnewswire.com/prnh/20140212/668568-a )

“Since 1903, the Dallas Museum of Art has provided a home for some of the world’s most
important and impressive works of art in their global collection, and now the public has
access to them for free. The most fitting donation we could make to support this amazing
institution is by providing our services and expertise to help raise further awareness for
it,” said Sam Bloom, GM Interactive at Camelot Communications. “Partnering with Kenshoo,
whose technology we rely on for advanced audience targeting capabilities, was a natural
fit as they’re a like-minded philanthropic company.”

In January 2013, the Dallas Museum of Art returned to free general admission and
launched DMA Friends, the first free U.S. museum membership program in the nation, which
currently has more than 64,000 members. Camelot Communications will focus campaign efforts
on powerful social channels including Facebook and Twitter to increase attention for
specific exhibitions in advance of weekend planning activities.

Camelot will utilize Kenshoo Social, an advanced platform to automate the creation,
management and optimization of highly-targeted social marketing campaigns in real time, to
quickly and easily create and target campaign elements around the special exhibits.
Kenshoo’s sophisticated tools allow Camelot to target local Dallas-area residents by
demographics and interest, ensuring ads target the most relevant consumers to increase the
likelihood of interaction.

“Those familiar with Kenshoo know that art [http://youtu.be/5uwbR-Adp04 ] and
innovation [http://www.youtube.com/watch?v=ncYwm0UbkzU ] are core components of what we do
every day,” said Ted Krantz, chief revenue officer for Kenshoo. “Putting our
industry-leading technology in the hands of the experts at Camelot, it is quite rewarding
to see the impressive results we were able to generate on behalf of Dallas Museum of Art.”

“We are incredibly grateful for the opportunity to partner with Camelot and Kenshoo,
two companies with strategies that closely align with the goals of our institution. We
thank them for generously donating their time, services, expertise and technology to help
raise awareness of the DMA’s many exciting exhibitions and programs,” said Rob Stein,
Deputy Director of the Dallas Museum of Art. “When we returned to our free general
admission policy and launched DMA Friends, it was with the intent of increasing access to
all that we have to offer the North Texas community and Camelot and Kenshoo’s efforts have
played a vital role in helping us to accomplish this.”

Visit DMA.org [http://www.dma.org ] for more information on exhibitions and

About Dallas Museum of Art

Established in 1903, the Dallas Museum of Art (DMA) ranks among the leading art
institutions in the country and is distinguished by its innovative exhibitions and
groundbreaking educational programs. At the heart of the Museum and its programs is its
global collection, which encompasses more than 22,000 works and spans 5,000 years of
history, representing a full range of world cultures. Located in the vibrant Arts District
of downtown Dallas, the Museum welcomes more than half a million visitors annually and
acts as a catalyst for community creativity, engaging people of all ages and backgrounds
with a diverse spectrum of programming, from exhibitions and lectures to concerts,
literary events, and dramatic and dance presentations.

The Dallas Museum of Art is supported, in part, by the generosity of DMA Partners and
donors, the citizens of Dallas through the City of Dallas Office of Cultural Affairs, and
the Texas Commission on the Arts.

About Camelot Strategic Marketing & Media LLC

Established in 1983, Camelot Strategic Marketing and Media is an independent marketing
and media agency. Camelot with billings of over $500 million in US, Canada and Mexico,
provides leading edge, fact based digital strategies to Fortune 500 clients that include
Southwest Airlines, Intuit, NFL and Experian. Camelot’s award winning work is focused on
developing fully integrated marketing and media plans that are proven by the positive
success of our clients.

Please visit camelotsmm.com [http://www.camelotsmm.com ] for more information.

About Kenshoo

Kenshoo is a global software company that engineers cloud-based digital marketing
solutions and predictive media optimization technology. Brands, agencies and developers
use Kenshoo Search, Kenshoo Social, Kenshoo Local, Kenshoo SmartPath, and Kenshoo Halogen
to direct more than $200 billion in annualized client sales revenue through the platform.
Kenshoo is the only Facebook strategic Preferred Marketing Developer with native API
solutions for ads across Facebook, FBX, Twitter, Google, Yahoo, Yahoo Japan, Bing, Baidu
and CityGrid. Kenshoo powers campaigns in more than 190 countries for nearly half of the
Fortune 500 and all 10 top global ad agency networks. Kenshoo clients include
CareerBuilder, Expedia, Facebook, KAYAK, Havas Media, iREP, John Lewis, Resolution Media,
Sears, Starcom MediaVest Group, Tesco, Travelocity, Walgreens, and Zappos. Kenshoo has 23
international locations and is backed by Sequoia Capital, Arts Alliance, Tenaya Capital
and Bain Capital Ventures. Please visit http://www.Kenshoo.com for more information.

Kenshoo brand and product names are trademarks of Kenshoo Ltd. Other company and brand
names may be trademarks of their respective owners.



SOURCE Kenshoo

Source: PR Newswire

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