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BACARDI® And VICE Toast To Cuban Independence Day And Irrepressible Spirits Everywhere

May 21, 2014

Future brings “BACARDI Loud & Untameable” live on the stage as headliner of modern Cuban-inspired cabaret event

CORAL GABLES, Fla., May 21, 2014 /PRNewswire/ — BACARDI rum, the world’s best-selling and most awarded rum, took center stage at the BACARDI Loud & Untameable LIVE event presented by BACARDI rum and VICE. BACARDI rum, proud of its Cuban roots where it was created in 1862, toasted Cuban Independence Day with a Cuba Libre in celebration of its founders’ triumph against extraordinary odds, including the fight for Cuba’s independence from Spain.

To view the multimedia assets associated with this release, please click: http://www.multivu.com/mnr/7144851-bacardi-usa-celebrates-cuban-independence-day-loud-and-untameable

Jenny McCarthy, Taylor Kinney, Erin Heatherton, Jamie Lynn Sigler, Chandler Parsons, Eddie Cibrian and LeAnn Rimes were among the famous faces that turned out for the event hosted by Burlesque MC Bastard Keith and performances from Future, Twin Shadow and Latin fusion band, Yerba Buena at Weylin B. Seymour’s in Williamsburg, Brooklyn. The large scale concert event was the first-of-its-kind to be held at the newly renovated historic Brooklyn landmark.

BACARDI Loud & Untameable LIVE was a multi-sensory spectacle inspired by Havana’s Tropicana Club, the nightclub and cabaret responsible for spreading Cuban culture internationally. Attendees enjoyed epic on-stage performances, lavishly costumed burlesque dancers, authentic hand-rolled Cuban cigars and classic BACARDI cocktails.

“The Bacardi family has been at the heart of the Cuban story since the company’s founding in 1862 in Santiago de Cuba by Don Facundo Bacardi Masso,” said Toby Whitmoyer, vice president and brand managing director, rum category, at Bacardi U.S.A., Inc. “Last night, we toasted with a Cuba Libre to irrepressible spirits everywhere, who like the Bacardi founders, fearlessly pursue their passions.”

The first Cuba Libre was created in 1900 when American and Cuban soldiers came together to celebrate their victory over Spain. A mixture of BACARDI Rum, cola and fresh lime, the Cuba Libre has been enjoyed for nearly 114 years and remains one of the world’s favorite cocktails.

The celebration continues with BACARDI Loud & Untameable online. Visit Pandora.com/BACARDI to access the digital concert series featuring Yerba Buena in collaboration with Wale, White Denim and RDGLDGRN. The three-part series is streaming now through June 30, 2014.

About BACARDI Rums
In 1862, BACARDI revolutionized the spirits industry when founder Don Facundo Bacardi Masso began producing his remarkable light-bodied, smooth rum. The unique taste of BACARDI inspired cocktail pioneers to invent some of the world’s most famous drink recipes including the Mojito, the Daiquiri, the Cuba Libre, the Pina Colada, and the Presidente. BACARDI Superior rum has won more than 550 awards for quality and taste making it the world’s most awarded rum. Today, BACARDI is produced in Puerto Rico, following the production legacy set forth by Don Facundo Bacardi Masso – crafted in a five step distillation process, mellowed in American white oak barrels, and filtered five times for unparalleled quality and smoothness. The BACARDI rum brand is part of the portfolio of Bacardi Limited, headquartered in Hamilton, Bermuda. Bacardi Limited refers to the Bacardi group of companies, including Bacardi International Limited. http://www.Bacardi.com

About Bacardi U.S.A., Inc.
Bacardi U.S.A., Inc. is the United States import and distribution arm of one of the world’s leading spirits and wine producers. The company boasts a portfolio of some of the most recognized and top-selling spirits brands in the United States including BACARDI® Superior rum, the world’s favorite and best-selling premium rum, as well as the world’s most awarded rum; GREY GOOSE® vodka, the world-leader in super-premium vodka; DEWAR’S® Blended Scotch whisky, the world’s most awarded blended Scotch whisky and the number-one selling blended Scotch whisky in the United States; BOMBAY SAPPHIRE® gin, the top-valued and fastest-growing premium gin in the world; MARTINI® vermouth and sparkling wines, the world’s leading vermouth and the world’s favorite Italian sparkling wines; CAZADORES® 100 percent blue agave tequila, one of the most popular premium tequilas in Mexico and the United States; and other leading and emerging brands. For additional information, visit http://www.bacardiusa.com.

For additional information:
Jennifer Mestayer
Zeno Group
212-299-8976 / jennifer.mestayer@zenogroup.com

LIVE PASSIONATELY. DRINK RESPONSIBLY.

@2014. BACARDI, BACARDI UNTAMEABLE AND THE BAT DEVICE ARE TRADEMARKS OF BACARDI & COMPANY LIMITED. BACARDI U.S.A., INC., CORAL GABLES, FL. RUM – 40% ALC. BY VOL.

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To view the multimedia assets associated with this release, please click: http://www.multivu.com/mnr/7144851-bacardi-usa-celebrates-cuban-independence-day-loud-and-untameable

SOURCE BACARDI USA


Source: PR Newswire



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