Tailwind Launches v3, powered by the Pinterest Business Insights API

May 22, 2014

Pinterest announces MarTech Developer alpha, working with select third party software developers to deliver business insights.

OKLAHOMA CITY and NEW YORK, May 22, 2014 /PRNewswire-iReach/ — Tailwind (http://tailwindapp.com), the Pinterest marketing suite, announces participation in Pinterest’s MarTech (“marketing technology”) Developer Alpha and launches Tailwind v3, powered by the Pinterest Business Insights API.

(Photo: http://photos.prnewswire.com/prnh/20140521/90268)

Pinterest is supporting select 3rd party software developers who build value-added Pinterest tools for businesses. Tailwind, with access to the private Pinterest Business Insights API (“application programming interface”), delivers meaningful insights to Pinterest marketers related to what’s happening on Pinterest around their brand, content, products and customers.

Tailwind v3 expands on existing Pinterest management and marketing capabilities with a number of enhancements including a trending pins view to show which pins have been most viral in a given timeframe, easier ways to engage a brand’s community, more flexible user notification options and a weekly summary dashboard across all of a business’ data. The biggest addition, though, is a comprehensive Domain Monitoring capability to help businesses see which of their images are trending across Pinterest, how users are discussing their brand and which pins are driving their reach.

Tailwind is a natural fit for Pinterest’s MarTech Developer Alpha. Since its inception in early 2012, Tailwind has developed a comprehensive suite to help businesses understand what content is resonating with Pinners and how to maximize the quality of engagement generated from Pins. Thousands of brands across 150 industries, and over 300 advertising and PR agencies, rely on Tailwind to inform and execute their business strategy on Pinterest. Tailwind’s clients include leading brands such as JCPenney, Hobby Lobby, eBay, Microsoft, WalMart and Disney.

“We’re honored to be selected to participate in the Pinterest MarTech Developer alpha” said Alex Topiler, Head of Product and Co-founder of Tailwind. “Given Pinterest offers its own native tools for business users, the bar is set high to add substantial value above and beyond those capabilities. We will continue to work tirelessly for our customers to make the most of this opportunity. When our customers are equipped with actionable business insights, they can better serve their own customers.”

Read Tailwind’s Blog Post: The Pinterest Business Insights API, Tailwind and You at http://blog.tailwindapp.com/pinterest-api-business-insights/

For more information about Tailwind, visit http://tailwindapp.com/.

About Tailwind
Tailwind offers a Pinterest marketing suite that helps companies connect with current and potential customers on Pinterest. The company’s SaaS services are available to both in-house social media teams and agencies. Tailwind was founded by Danny Maloney, former Google and AOL executive and Alex Topiler, formerly of Bank of America / Merrill Lynch. Over 17,000 leading brands and agencies trust Tailwind. Tailwind is venture funded by i2E and private angel investors. Interested in working at Tailwind? Learn more and apply for jobs here: http://www.tailwindapp.com/about.

Media Contact: Melissa Megginson, Tailwind, 4057029998, melissa@tailwindapp.com

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SOURCE Tailwind

Source: PR Newswire

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