Penrose Senior Care Auditors Ad Running At Indianapolis Motor Speedway

May 25, 2014

DALLAS, Texas, May 25, 2014 /PRNewswire/ — Those going to the Indianapolis 500 will not only see cars surpassing speeds of 220 miles per hour, but also a new ad campaign from Penrose Senior Care Auditors, “How’s your mom doing? Don’t worry, we’ll let you know.”

Using one of the world’s largest and most spectacular sporting events as a platform, the Indianapolis 500, Penrose Senior Care Auditors is spreading the word about a new-to-market service: checking on seniors in private residences and senior care facilities and reporting back to their clients, the seniors’ adult children.

Hundreds of thousands of fans are expected at Indianapolis Motor Speedway over the weekend. The 15-second ad will generate exposure by being shown 144 times on the Jumbotron – four times every hour May 23-25, 2014.

“Baby boomers worry about their aging parents and whether they are doing okay. And, if they’ve hired caretakers or support, they wonder if their loved-one is receiving the services they’re paying for,” says Rhonda Harper, CEO, Penrose Senior Care Auditors. “Our auditors serve clients nationwide. They visit the senior and conduct a 150-point audit on their handheld, which is uploaded to our online report center. Clients can then log-in and see how their loved one is doing. Priced at only $75 a visit, this is a service open to all.”

Penrose Senior Care Auditors’ campaign features statistics that Baby Boomers are most concerned about regarding their aging loved-ones. First, half of all caregivers admit to abusing patients in their care. And, second, one-third of all senior care facilities have been cited for abuse violations.

About Penrose Senior Care Auditors

Headquartered in Dallas, TX, Penrose Senior Care Auditors (www.penroseseniorcareauditors.com) checks on seniors in private residences and senior care facilities to make sure they are okay and reports back to its clients, generally the adult children. In addition, senior care facilities can earn the Penrose Senior Care Auditors Seal of Excellence when it conducts audits on its facilities and receives exemplary results. Its 150-point 7-Factor audit covers Cleanliness/Clutter, Odor, Caretakers/Support, Operations/Maintenance, Supplies, Senior Observations, and Custom Areas. Auditors are employees, not contractors, who are background checked, drug-screened, insured, and trained.

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