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Ogilvy & Mather Johannesburg Wins Ogilvy South Africa’s First Grand Prix

June 18, 2014

- More Magic for OgilvyOne London with 3rd Day of Golds -

CANNES, France, June 18, 2014 /PRNewswire/ — On the third day of the Cannes Lions Festival 2014, Ogilvy & Mather has won its second Grand Prix of the week – for Ogilvy & Mather Johannesburg’s Lucozade work – as well as a further five Gold Lions across Radio, Cyber and Design.

Ogilvy & Mather Johannesburg’s tongue in cheek radio campaign for Lucozade, ‘Give Me Strength’, has been awarded Ogilvy & Mather South Africa’s first ever Grand Prix at Cannes in the Radio Lions. The work also won a Gold Lion in the same category.

The series of radio ads – ‘Teleconference’, ‘Kids Party’, and ‘Enrique Concert’ – highlight how the energising effect of Lucozade can help people get through those ‘give me strength’ moments. In the style of epic inspirational speeches, each ad focuses on an everyday scenario – from handling a conference call to negotiating the battlefield of a children’s birthday party. Narrated in the second person, the ads place the audience as the subject of each testing moment, with Lucozade saving the day each time.

Worldwide Chief Creative Officer at Ogilvy & Mather, Tham Khai Meng, said: “The power of great radio creates a vividly imagined world, loaded with sensory information. To win our first Cannes Grand Prix for Radio is a huge deal. Stunning job from Ogilvy & Mather Johannesburg team.”

Meanwhile, it was another victorious day for the UK, with Ogilvy & Mather London winning one of only eight Product Design Lions, and OgilvyOne London taking home Gold and Silver Lions in the Cyber category for British Airways ‘Magic of Flying’.

In the Design Lions Ogilvy & Mather India was awarded a Gold for its Operation Smile campaign, and INGO Stockholm – co-owned by Ogilvy & Mather and Grey – won Gold for its ‘Dill – The Restaurant’ campaign.

Today Ogilvy & Mather took home 1 Grand Prix, 1 Product Design, 5 Gold, 10 Silver, and 12 Bronze Lions, bringing the network’s total to 97 Lions.

Ogilvy & Mather

Ogilvy & Mather is one of the largest marketing communications companies in the world. It was named both the Cannes Lions Network of the Year and the Effie’s World’s Most Effective Agency Network for two consecutive years, 2012 and 2013. The company is comprised of industry leading units in the following disciplines: advertising; public relations and public affairs; branding and identity; shopper and retail marketing; health care communications; direct, digital, promotion and relationship marketing; consulting, research and analytics; branded content and entertainment; and specialist communications. O&M services Fortune Global 500 companies as well as local businesses through its network of more than 500 offices in 126 countries. It is a WPP company (NASDAQ: WPPGY). For more information, visit http://www.ogilvy.com/, or follow Ogilvy on Twitter at @Ogilvy and on Facebook.com/Ogilvy.

Agency of the Year Accolades

    --  O&M winner of Global Network of the Year at the One Show in 2014.
    --  O&M winner of LIA Network of the Year in 2013.
    --  O&M named Cannes Lions Network of the Year for two consecutive years
        (2012 and 2013).
    --  O&M named Effie's World's Most Effective Agency Network for two
        consecutive years (2012 and 2013).
    --  O&M winner of the Clio Awards Network of the Year for two consecutive
        years (2012 and 2013).
    --  O&M Brasil (São Paulo) named North American Grand Effie winner at the
        2014 Effie Awards.
    --  Ogilvy & Mather Paris recognized as Agency of the Year at the Webby
        Awards and Most Awarded Advertising Agency by the D&AD Awards in 2014.
    --  O&M Mumbai named Effie's World's Most Effective Individual Agency Office
        for two consecutive years (2012 and 2013).
    --  O&M North America winner of Most Effective Agency Network for two
        consecutive years (2012 and 2013).
    --  O&M Brasil (São Paulo) named Cannes Lions Agency of the Year 2013.
    --  O&M New York was named North America's Most Effective Individual Agency
        Office in 2013.
    --  O&M London Press Agency of the Year, 2013 Campaign BIG awards.
    --  O&M London Radio Agency of the Year, 2013 Campaign BIG awards.

Facts & Figures

    --  24,600 total employees across the world
    --  126 countries
    --  538 offices
    --  More than 50 languages
    --  The number one agency in four out of the five BRIC countries: Brazil,
        China, India and South Africa.
    --  98 clients in five or more countries
    --  8,000 digital specialists worldwide

Cannes 2013 Creative Awards:


    --  Network of the Year 2013 (and 2012)
    --  Ogilvy Brasil Agency of the Year 2013
    --  155 Lions globally (first agency to win over 100 Lions in 1 year)
    --  4 Grand Prix (including Titanium & Integrated)
    --  1 Creative Effectiveness Award
    --  37 Gold Lions
    --  46 Silver Lions
    --  67 Bronze Lions

    WEDNESDAY 18TH - EMBARGOED WINNERS
    ----------------------------------

    Title                                        Product                           Advertiser                                  Award                Entrant                      EntrantCoTown EntrantCountry       EntrantNetworkName EntrantHoldingCompany
    -----                                        -------                           ----------                                  -----                -------                      ------------- --------------       ------------------ ---------------------

    DESIGN
    ------

    :{TO:) CLEFTTOSMILE                          CLEFT AWARENESS                   OPERATION SMILE INDIA                       Gold Lion            OGILVY & MATHER INDIA        Mumbai        INDIA                OGILVY & MATHER    WPP
    -------------------                          ---------------                   ---------------------                       ---------            ---------------------        ------        -----                ---------------    ---

    DILL - THE RESTAURANT.                       SUPERMARKETS                      LIDL                                        Gold Lion            INGO                         Stockholm     SWEDEN               ** Mixed ownership Independent / other
    ----------------------                       ------------                      ----                                        ---------            ----                         ---------     ------               ------------------ -------------------

    WORDS CAN BE  WEAPONS                        CENTER FOR PSYCHOLOGICAL RESEARCH CENTER FOR PSYCHOLOGICAL RESEARCH, SHENYANG Silver  Lion         OGILVY BEIJING               Beijing       CHINA                OGILVY & MATHER    WPP
    ---------------------                        --------------------------------- ------------------------------------------- ------------         --------------               -------       -----                ---------------    ---

    DATAGRAMS                                    US OPEN                           IBM                                         Silver  Lion         OGILVY NEW YORK              New York      USA                  OGILVY & MATHER    WPP
    ---------                                    -------                           ---                                         ------------         ---------------              --------      ---                  ---------------    ---

    BALD CARTOONS                                NGO                               GRAACC                                      Silver  Lion         OGILVY BRASIL                São Paulo     BRAZIL               OGILVY & MATHER    WPP
    -------------                                ---                               ------                                      ------------         -------------                ---------     ------               ---------------    ---

    THE QUALMS, THE WHELL, TRIBES, WAY WAY WEST  THEATRE                           STEPPENWOLF THEATRE                         Bronze Lion Campaign OGILVY & MATHER CHICAGO      Chicago       USA                  OGILVY & MATHER    WPP
    -------------------------------------------  -------                           -------------------                         -------------------- -----------------------      -------       ---                  ---------------    ---

    RADIO
    -----

    1. TELECONFERENCE, 2. KIDS PARTY, 3. ENRIQUE
     CONCERT                                     LUCOZADE ENERGY DRINK             LUCOZADE                                    Grand Prix Campaign  OGILVY & MATHER JOHANNESBURG Johannesburg  SOUTH AFRICA         OGILVY & MATHER    WPP
    -------------------------------------------- ---------------------             --------                                    -------------------  ---------------------------- ------------  ------------         ---------------    ---

    1. TELECONFERENCE, 2. KIDS PARTY, 3. ENRIQUE
     CONCERT                                     LUCOZADE ENERGY DRINK             LUCOZADE                                    Gold  Lion Campaign  OGILVY & MATHER JOHANNESBURG Johannesburg  SOUTH AFRICA         OGILVY & MATHER    WPP
    -------------------------------------------- ---------------------             --------                                    -------------------  ---------------------------- ------------  ------------         ---------------    ---

    RAISING VOICES                               COLEGIO LAS LOMAS ORAL            COLEGIO LAS LOMAS ORAL                      Gold Lion            OGILVY & MATHER ARGENTINA    Buenos Aires  ARGENTINA            OGILVY & MATHER    WPP
    --------------                               ----------------------            ----------------------                      ---------            -------------------------    ------------  ---------            ---------------    ---

    BOYS, GIRLS                                  HUGGIES GOLD                      KIMBERLY-CLARKE                             Silver Lion Campaign OGILVY & MATHER JOHANNESBURG Johannesburg  SOUTH AFRICA         OGILVY & MATHER    WPP
    -----------                                  ------------                      ---------------                             -------------------- ---------------------------- ------------  ------------         ---------------    ---

    BIRTHDAY PARTY, LONE RANGER                  GAME BOARD PICTIONARY             LA JUGUETERÍA HASBRO                        Silver Lion Campaign OGILVY GUATEMALA             Guatemala     GUATEMALA            OGILVY & MATHER    WPP
    ---------------------------                  ---------------------             --------------------                        -------------------- ----------------             ---------     ---------            ---------------    ---

    THE SINGING CHILDREN OF THE R33              VOLKSWAGEN GENUINE PARTS          VOLKSWAGEN                                  Bronze Lion          OGILVY & MATHER CAPE TOWN    Cape Town     SOUTH AFRICA         OGILVY & MATHER    WPP
    -------------------------------              ------------------------          ----------                                  -----------          -------------------------    ---------     ------------         ---------------    ---

    BEACH                                        DOVE BRAND                        UNILEVER                                    Bronze Lion          OGILVY & MATHER LONDON       London        UNITED KINGDOM       OGILVY & MATHER    WPP
    -----                                        ----------                        --------                                    -----------          ----------------------       ------        --------------       ---------------    ---

    MAY DAY FOLEY, HOEDOWN FOLEY                 DISCOVERY CHANNEL                 MULTICHOICE DSTV                            Bronze Lion Campaign OGILVY & MATHER JOHANNESBURG Johannesburg  SOUTH AFRICA         OGILVY & MATHER    WPP
    ----------------------------                 -----------------                 ----------------                            -------------------- ---------------------------- ------------  ------------         ---------------    ---

    MAY DAY FOLEY, HOEDOWN FOLEY                 DISCOVERY CHANNEL                 MULTICHOICE DSTV                            Bronze Lion Campaign OGILVY & MATHER JOHANNESBURG Johannesburg  SOUTH AFRICA         OGILVY & MATHER    WPP
    ----------------------------                 -----------------                 ----------------                            -------------------- ---------------------------- ------------  ------------         ---------------    ---

    YMCA,  R.E.S.P.C.T, BLACK OR WHITE           BILLBOARD MAGAZINE                BILLBOARD                                   Bronze Lion Campaign OGILVY BRASIL                São Paulo     BRAZIL               OGILVY & MATHER    WPP
    ----------------------------------           ------------------                ---------                                   -------------------- -------------                ---------     ------               ---------------    ---

    PRESS
    -----

    CYAN, MAGENTA, YELLOW, BLACK                 ORIGINAL INK CARTRIDGES           ECOFILL                                     Silver Lion Campaign OGILVY & MATHER COLOMBIA     Bogotá        COLOMBIA             OGILVY & MATHER    WPP
    ----------------------------                 -----------------------           -------                                     -------------------- ------------------------     ------        --------             ---------------    ---

    ELVIS, KURT, JAMES                           NOISE CANCELLING HEADPHONES       BOSE                                        Silver Lion Campaign OGILVY & MATHER JOHANNESBURG Johannesburg  SOUTH AFRICA         OGILVY & MATHER    WPP
    ------------------                           ---------------------------       ----                                        -------------------- ---------------------------- ------------  ------------         ---------------    ---

    IT LOOKS BIGGER                              BODYGROOMER                       PHILIPS                                     Bronze Lion          OGILVY & MATHER JOHANNESBURG Johannesburg  SOUTH AFRICA         OGILVY & MATHER    WPP
    ---------------                              -----------                       -------                                     -----------          ---------------------------- ------------  ------------         ---------------    ---

    CAT, TOY                                     LED FLASHLIGHTS                   INOVA                                       Bronze Lion Campaign OGILVY & MATHER CHILE        Santiago      CHILE                OGILVY & MATHER    WPP
    --------                                     ---------------                   -----                                       -------------------- ---------------------        --------      -----                ---------------    ---

    A, B, P                                      ACCIDENT PREVENTION NETWORK       ACCIDENT PREVENTION NETWORK                 Bronze Lion Campaign OGILVY & MATHER              Bangkok       THAILAND             OGILVY & MATHER    WPP
    -------                                      ---------------------------       ---------------------------                 -------------------- ---------------              -------       --------             ---------------    ---

    CYBER
    -----

    MAGIC OF FLYING                              BRITISH AIRWAYS                   BRITISH AIRWAYS                             Gold Lion            OGILVYONE LONDON             London        UNITED KINGDOM       OGILVY & MATHER    WPP
    ---------------                              ---------------                   ---------------                             ---------            ----------------             ------        --------------       ---------------    ---

    THE AUTOCOMPLETE TRUTH                       GENDER EQUALITY                   UN WOMEN                                    Silver  Lion         MEMAC OGILVY                 Dubai         UNITED ARAB EMIRATES OGILVY & MATHER    WPP
    ----------------------                       ---------------                   --------                                    ------------         ------------                 -----         -------------------- ---------------    ---

    TATTOO SKIN CANCER CHECK                     SOL DE JANEIRO                    SOL DE JANEIRO                              Silver  Lion         OGILVY BRASIL                São Paulo     BRAZIL               OGILVY & MATHER    WPP
    ------------------------                     --------------                    --------------                              ------------         -------------                ---------     ------               ---------------    ---

    MAGIC OF FLYING                              BRITISH AIRWAYS                   BRITISH AIRWAYS                             Silver  Lion         OGILVYONE LONDON             London        UNITED KINGDOM       OGILVY & MATHER    WPP
    ---------------                              ---------------                   ---------------                             ------------         ----------------             ------        --------------       ---------------    ---

    MOON                                         ING DIRECT                        ING DIRECT                                  Bronze Lion          OGILVYONE                    Madrid        SPAIN                OGILVY & MATHER    WPP
    ----                                         ----------                        ----------                                  -----------          ---------                    ------        -----                ---------------    ---

    MESSAGE BARTER                               THE AKANKSHA FOUNDATION SCHOOLS   THE AKANKSHA FOUNDATION                     Bronze Lion          OGILVY & MATHER INDIA        Mumbai        INDIA                OGILVY & MATHER    WPP
    --------------                               -------------------------------   -----------------------                     -----------          ---------------------        ------        -----                ---------------    ---

    WORDSCANBEWEAPONS                            CENTER FOR PSYCHOLOGICAL RESEARCH CENTER FOR PSYCHOLOGICAL RESEARCH, SHENYANG Bronze Lion          OGILVY BEIJING               Beijing       CHINA                OGILVY & MATHER    WPP
    -----------------                            --------------------------------- ------------------------------------------- -----------          --------------               -------       -----                ---------------    ---

    PRODUCT DESIGN
    --------------

    FREEDOM CANDLES                              AMNESTY INTERNATIONAL             AMNESTY INTERNATIONAL                       Product Design Lion  OGILVY & MATHER LONDON       London        UNITED KINGDOM       OGILVY & MATHER    WPP
    ---------------                              ---------------------             ---------------------                       -------------------  ----------------------       ------        --------------       ---------------    ---

SOURCE Ogilvy & Mather


Source: PR Newswire



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