US Soccer Star Eddie Johnson Joins The Search For The Ultimate BACARDI® Untameable Fan

June 23, 2014

Leading spirits brand asks consumers what they would sacrifice for a chance to experience the Final Match with the world’s most untameable fans

CORAL GABLES, Fla., June 23, 2014 /PRNewswire/ — BACARDI rum, the world’s best-selling and most awarded rum, announces its BACARDI Untameable Fan contest, whereby one worthy fan and a guest will win a trip to one of the countries whose team is playing in the final soccer match this summer. To prove they deserve the BACARDI Untameable Fan title, soccer buffs in the United States can share photos or videos of a prized possession they would be willing to sacrifice at www.bacardiuntameablefan.com for a chance to experience the final match surrounded by the most untameable fans in the world.

To view the multimedia assets associated with this release, please click: http://www.multivu.com/players/English/7239951-soccer-star-eddie-johnson-joins-search-ultimate-bacardi-fan/

BACARDI rum tapped Eddie Johnson, 2012 MLS Comeback Player of the Year, to share what it takes to be a BACARDI Untameable Fan. Johnson, one of the youngest players to sign with Major League Soccer, knows first-hand about making sacrifices to pursue a passion.

“I’m very passionate about the game and that has certainly helped to drive my success, but when I’m on the field, it’s the fans who fuel my performance,” said Johnson. “In my experience, there are fans, and then there are untameable fans — the ones who take the game to a whole new level with their passion and enthusiasm.”

It is an uncompromised passion that has been a driving force for BACARDI as well. For more than 150 years, the brand has fearlessly honored the legacy of its founders whose irrepressible spirit made BACARDI rum what it is today. Through earthquakes, distillery fires, Prohibition, revolution, exile and more, the BACARDI brand and family’s story can be summed up with one word: “Untameable.”

BACARDI Untameable Fan is an extension of the brand’s ongoing global campaign “BACARDI Untameable Since 1862,” which comes to life nationally through television, digital and print ads that embody the true grit and determination that sustained the rum brand and helped it thrive. The BACARDI Untameable Fan contest winner will be announced July 7, 2014 on the contest webpage, www.bacardiuntameablefan.com.

About BACARDI Rums
In 1862, BACARDI revolutionized the spirits industry when founder Don Facundo Bacardi Masso began producing his remarkable light-bodied, smooth rum. The unique taste of BACARDI inspired cocktail pioneers to invent some of the world’s most famous drink recipes including the Mojito, the Daiquiri, the Cuba Libre, the Pina Colada, and the Presidente. BACARDI Superior rum has won more than 550 awards for quality and taste making it the world’s most awarded rum. Today, BACARDI is produced in Puerto Rico, following the production legacy set forth by Don Facundo Bacardi Masso – crafted in a five step distillation process, mellowed in American white oak barrels, and filtered five times for unparalleled quality and smoothness. http://www.Bacardi.com

About Bacardi U.S.A., Inc.
Bacardi U.S.A., Inc. is the United States import and distribution arm of one of the world’s leading spirits and wine producers. The company boasts a portfolio of some of the most recognized and top-selling spirits brands in the United States including BACARDI® Superior rum, the world’s favorite and best-selling premium rum, as well as the world’s most awarded rum; GREY GOOSE® vodka, the world-leader in super-premium vodka; DEWAR’S® Blended Scotch whisky, the world’s most awarded blended Scotch whisky and the number-one selling blended Scotch whisky in the United States; BOMBAY SAPPHIRE® gin, the top-valued and fastest-growing premium gin in the world; MARTINI® vermouth and sparkling wines, the world’s leading vermouth and the world’s favorite Italian sparkling wines; CAZADORES® 100 percent blue agave tequila, one of the most popular premium tequilas in Mexico and the United States; and other leading and emerging brands. For additional information, visit http://www.bacardiusa.com.

For additional information:
Jennifer Mestayer
Zeno Group
212-299-8976 / jennifer.mestayer@zenogroup.com


BACARDI, its label, its bottle design and the Bat Device are trademarks and/or registered trademarks of Bacardi & Company Limited. © 2014, ALL RIGHTS RESERVED.



To view the multimedia assets associated with this release, please click: http://www.multivu.com/players/English/7239951-soccer-star-eddie-johnson-joins-search-ultimate-bacardi-fan/


Source: PR Newswire

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