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TCBY and Rovio Entertainment Catapult Into Summer With Angry Birds Character-Inspired Flavors

July 9, 2014

Rollout of bird and piggie flavors culminates in Grand Prize Space Encounter Trip to the Kennedy Space Center in Florida

DENVER, July 9, 2014 /PRNewswire/ — TCBY(TM), the country’s best yogurt, and the world famous Angry Birds(TM) brand, are thrilled to join forces to offer animated, summer-friendly flavors for kids across America.

http://photos.prnewswire.com/prnvar/20140709/125640

In honor of longer days and academic reprieve, TCBY will offer an array of limited-time Angry Birds flavors and exciting prizes. Flavors include:

    --  Red's Birdberry Yogurt (Available July 17 - July 30): Offers a fun,
        bold, and creamy homage to fruity cereal-infused milk.
    --  Piggies' Sour Apple Sorbet (Available July 31 - August 13): This
        refreshing, tart combo of sweet and sour will create silly, puckered
        faces and lasting memories.
    --  Chuck's Bananabird Sorbet (Available August 14 - August 27): With a
        tropical twist and a banana-packed punch, Chuck's flavor just may
        inspire an impromptu Carmen Miranda-esque sashay to a hummed Chiquita
        tune.
    --  The Blues' Cacaw Cotton Candy Yogurt (Available August 28 - September
        10): This vibrant flavor conjures up the nostalgia of a warm, fun-filled
        day at the State Fair.

“For kids, summer is all about fun. This Angry Birds partnership is the perfect way for us to join in on the festivities,” said Kelly Miano, Director of Marketing for Famous Brands International. “The bold yogurt and sorbet flavors bring popular Angry Bird characters to life and offer the perfect accent to warm weather and sun-filled days at the beach or pool.”

The TCBY and Angry Birds summer fun continues with an interactive digital sweepstakes. Eager hopefuls are invited to visit the TCBY Facebook where they’ll find an Angry Birds App to enter for a chance to win a grand prize trip to Angry Birds Space Encounter at the Kennedy Space Center. After entering, consumers will have the opportunity to spin a virtual “prize wheel” for a chance to instantly win hundreds of prizes, including Angry Birds plush toys, key chains, and TCBY gift cards.

Angry Birds stickers will also be handed out in TCBY stores with a special code that provides a bonus entry into the grand prize sweepstakes.

About TCBY(TM)

Founded in 1981, TCBY(TM) was the first, and remains the largest, frozen yogurt brand. TCBY(TM) has been on the forefront of innovation including being the first brand to market Greek Frozen Yogurt, Silk® Frozen Yogurt, a plant-based, dairy-free frozen yogurt and “Super Fro-Yo.” TCBY(TM), which currently has over 500 franchise locations worldwide, is part of Famous Brands International and a sister company to Mrs. Fields(TM). To learn more, visit www.tcby.com, www.facebook.com/tcby or follow us @TCBY.

About Rovio Entertainment? Ltd.

Rovio Entertainment Ltd, the creator of Angry Birds(TM), is a global industry-changing entertainment media company headquartered in Finland that creatively combines digital with physical, breaking the boundaries of traditional content delivery. What started as a casual game in 2009 became an international phenomenon within a few months of its release. Today Angry Birds is not only the most downloaded game of all time, it is a worldwide known entertainment brand reaching out into publishing, licensing, animations, books and location based entertainment. Rovio’s animated Angry Birds feature film is slated for July, 2016. www.rovio.com

Chelsea Hartnett

310-395-5050

chartnett@blazepr.com

Photo – http://photos.prnewswire.com/prnh/20140709/125640

SOURCE TCBY


Source: PR Newswire



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