NYLON Changes Domain Name To NYLON.com
Sets Record For Media Domain Purchase Price
NEW YORK, July 14, 2014 /PRNewswire/ — NYLON Media Inc. today debuted its new domain name, NYLON.com, changing its site domain from Nylonmag.com and further cementing its commitment to digital growth.
“NYLON is a brand synonymous with ‘It Girl’ culture. Owning NYLON.com is the first step in a series of digital innovations we plan to introduce to evolve our growing online, social and mobile presence,” said NYLON Media EVP of Digital, Daniel Saynt.
“NYLON is what’s new, what’s next, what’s fresh in music, fashion, beauty and pop culture, reaching millions of millennial women every month. We’re investing heavily in our digital offering, adding to our staff, and increasing our online exclusive content to stay in step with our fans media-centric lifestyle,” said NYLON Editor-in-Chief Michelle Lee.
According to public records, the $225,000 purchase price of the NYLON.com domain appears to set a record for the highest ever paid for a media domain name. The purchase represents the significant investment NYLON Media Inc.’s new management team — backed by Los Angeles-based investor Marc Luzzatto and his Diversis Capital partners — has committed to the NYLON brand.
NYLON, founded in 1999, is a leading fashion media title with print, digital, social, and events assets, with headquarters in New York. NYLON Magazine for young women, and NYLON Guys Magazine and websites are published in the United States, Mexico, Japan, Korea, Thailand, Singapore and Indonesia. NYLON is programmed for real world fashion for young millennial, focused on the twenty something audience.
With a median age of 25, according to Beta, NYLON’s readers are almost ten years younger than the median age at larger titles in NYLON’s competitive set such as Glamour, Marie Claire and other titles in the category. Additionally, NYLON’s audience is 80% single and has an average income of $68,000, which translates into readers without issues such as mortgages or children, allowing them to use their discretionary income on themselves. As the population ages and other titles in the category are aging with it, NYLON is skewing younger, with readers who are digitally focused and edgy. NYLON is backed by Diversis Capital LLC, a North American private equity firm based in Santa Monica, California.
For more information on NYLON visit www.nylon.com.
SOURCE NYLON Media Inc.