ASICS® Enhances Its Women’s Training Collection With Fashion-Forward And Innovative Additions To Footwear, Apparel And Accessories
Style and Performance Merge with Brand’s Introduction of New Fit Training(TM) Collection
IRVINE, Calif., July 15, 2014 /PRNewswire/ — Solidifying a stellar reputation in the dynamic training category, ASICS America has pumped up its wildly popular line of training footwear, apparel and accessories with the introduction of several new and unique ASICS technologies. The training category has remained a strong focus for ASICS, and the new product additions within the Fall 2014 collection reflect this dedication to fitness with unmatched support, flexibility and style.
“We’re thrilled to expand upon our exceptional offerings within the training category with the launch of our new fashion-forward Fit Training(TM) Collection – perfect for busy people on-the-go,” said Shannon Scott, Marketing Communications Director, ASICS America Corporation. “In addition to offering elasticity, comfort and stability, the bold, playful colors and designs within the line leave a stylish impression, making it easy to transition from a workout class to errands around town or even brunch with friends.”
The Fit footwear series, new within the ASICS training category, features a new Flexible Fit system in the upper that uses soft elastic bands to provide superior support yet allowing for maximum flexibility with every move. The breathable fabrics, sleeker silhouettes, comfortable wear and stylish color combinations make the Fit line best-in-class for both high and low impact training.
The unique and contemporary GEL-FIT SANA((TM)) headlines the new Fit footwear series. The innovative external elastic bands wrap around the heel acting like a stretchy sling-back to lock the heel in place. Additional elastic bands in the mid and forefoot also assist in providing a secure fit. The GEL-FIT SANA’s stretchable mesh upper and MONO-sock® construction provide a smooth, sock-like fit that adapts to every woman’s foot.
The new footwear series also boasts the GEL-FIT NOVA((TM)), a shoe just for women, featuring elastic bands that wrap over and across the instep, providing lock-down support to keep the foot secure. A moisture-wicking Ortholite®(1) sockliner and mono-mesh upper with seamless overlays add to the overall comfort of the shoe while the rubber outsole pods and pivot point enhance flexibility and multi-surface traction.
Accompanying the Fit footwear series, the training category also now boasts the Illusion((TM)), Abby(® )and FIT SANA((TM)) apparel collection. The lines stand out with bold prints, bright neon’s and sexy strap applications. While each piece is a fashion statement unto itself, the collection can be mixed and matched as an ensemble to go from the gym to the grocery store. Favorites in this line include the many warm layering updates for fall, such as the Illusion((TM)) Hood Shrug with lightweight fleece fabric and the Abby® Layering Jacket with an asymmetrical zip design. In addition the Abby® Pocket Bra is sure to be a huge hit with its three mesh stash pockets, allowing for multiple storage options. And the details are not to be forgotten. The collection includes stylish, complementing accessories like the playfully bright Illusion((TM)) headband and functionally stylish FIT SANA((TM)) Tote.
The new ASICS training collection is available beginning July 2014 at asicsamerica.com and national sporting goods retailers. For more information on ASICS Fall 2014 collections and programs, please visit asicsamerica.com.
(1. )Ortholite® is a registered trademark of o@ Partners, LLC.
Anima Sana In Corpore Sano, meaning “A Sound Mind in a Sound Body,” is an old Latin phrase from which ASICS is derived and the fundamental platform on which the brand still stands. The company was founded more than 60 years ago by Kihachiro Onitsuka and is now a leading designer and manufacturer of performance athletic shoes, apparel and accessories. For more information, visit www.asics.com.
The stripe design featured on the sides of ASICS® shoes is a trademark of ASICS Corporation and is a registered trademark in most countries of the world.
SOURCE ASICS America