The New GEL-Pursue(TM) Wins “Best Debut” In Runner’s World(TM) September 2014 Shoe Guide

July 30, 2014

Latest Addition to ASICS Cushioning Category Receives High Accolades with Esteemed Award

IRVINE, Calif., July 30, 2014 /PRNewswire/ — It’s yet another distinguished accomplishment for ASICS in the performance running category as the September 2014 Shoe Guide issue of Runner’s World bestowed the ASICS GEL-Pursue(TM) as the winner of “Best Debut Shoe.” As the go-to resource for runners across the country, the Runner’s World Shoe Guide highlights the most relevant and innovative footwear technologies in the running category. This award win for the GEL-Pursue(TM) is a true honor for the brand and strengthens the ASICS reputation as a leader in the run specialty space.


The ASICS GEL-Pursue(TM) sleek FLUIDRIDE(TM) midsole platform better “hugs the road” because it is lower slung than the rest of the items in the ASICS cushioning collection, and is designed for the neutral runner who desires a more responsive ride. It is engineered with technical features like GUIDANCE TRUSSTIC(TM) and GUIDANCE LINE®, proprietary ASICS innovations that provide an unmatched, smooth ride and superior comfort. The HEEL CLUTCHING SYSTEM(TM) and DISCRETE EYELETC construction provide a more customized fit. This shoe was designed to delight mild underpronators to mild overpronators alike over any distance run.

Runner’s World raves about the features in this innovative shoe, saying “Meet the Gel-Pursue(TM), A new shoe from ASICS delivering equal parts cushioning and stability in a package that rides slightly lower to the ground. The Pursue(TM) delivers a good dose of stability via a segmented crash pad in the heel and a plastic shank in the midfoot.” “As the GEL-Pursue(TM) is one of ASICS’ newest designs for the cushioning category we are thrilled to be awarded in the Runner’s World Shoe Guide in the inaugural year,” commented Brice Newton, ASICS America footwear product manager. “Recognition from the esteemed team at Runner’s World only drives us to continue to pursue excellence for the running community. We look forward to seeing continued success and appreciation over the years to come for the GEL-Pursue(TM).” The ASICS GEL-Pursue(TM) is now available at run specialty stores and asicsamerica.com for $110.00.

Anima Sana In Corpore Sano, meaning “A Sound Mind in a Sound Body,” is an old Latin phrase from which ASICS is derived and the fundamental platform on which the brand still stands. The company was founded more than 60 years ago by Kihachiro Onitsuka and is now a leading designer and manufacturer of performance athletic shoes, apparel and accessories. For more information, visit www.asics.com.



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Source: PR Newswire

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