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In Conjunction With Its 75th Anniversary, The National Baseball Hall Of Fame And Museum Joins Forces With IMAX And MLB Advanced Media To Create The Coolest Baseball Road Show Ever

August 6, 2014

TECHNOLOGY PIONEERS IMAX AND MLBAM PROMISE A THRILLING, STATE-OF-THE-ART FAN EXPERIENCE

NEW YORK, Aug. 6, 2014 /PRNewswire/ — The National Baseball Hall of Fame and Museum (NBHOFM), IMAX Corporation (IMAX), MLB Advanced Media (MLBAM), in partnership with Boston Red Sox Chairman Tom Werner and leading entertainment and sports agency Creative Artists Agency (CAA), are bringing baseball history together with cutting-edge technology and digital media to create the ultimate fan experience in Major League cities beginning in Spring 2016. The announcement of the tour, which will be led by Arny Granat and Grand Slam Productions (GSP), was made in celebration of the Hall of Fame’s 75(th) anniversary.

To celebrate the passion and love that fans have for the sport, one-of-a-kind historical artifacts from the vast collections of the museum in Cooperstown, New York, will be curated and exhibited in unprecedented ways. This dynamic state-of-the-art exhibit will allow fans to “experience” baseball like never before. Ensuring it reaches as many baseball fans as possible, the tour will visit Major League cities and Spring Training camps as well.

Central to the fan experience is a mobile IMAX theater showcasing an original IMAX film highlighting the past, present and future of baseball. The film will feature never-before-seen new content as well as historical footage.

The tour will consist of interactive exhibits representing different facets of the game of baseball. The latest technologies will be used to provide an engaging experience and literally “bring the game to life.” The exhibit will showcase Hall of Fame artifacts from the past through the present and into the future through a complete sensory immersion designed to entertain, inform and delight. Baseball historians will serve as curators for the exhibit.

Some cutting-edge features in development include:

    --  Putting fans in the batter's box through digital imaging. Imagine
        staring down a 90+ mph fastball from Clayton Kershaw.
    --  Letting fans take "virtual batting practice" in the ballparks of their
        choice with their favorite Hall-of-Fame pitchers. Face Nolan Ryan's
        fastball? Check. A knuckleball from Phil Niekro? Check that, too.
    --  Giving fans the chance to play Rickey Henderson, trying to steal a base
        and beat a throw to second base by Johnny Bench.
    --  A 3-D virtual experience to break down the sciences behind a slider, a
        knuckle ball and a curve ball.
    --  Providing fans the opportunity to meet the stars of the exhibit--
        through a Hall of Fame bullpen of players, team owners, managers and
        scouts.
    --  A digital scoreboard on mobile devices that will provide information
        about the exhibits, guest celebrities and daily events.
    --  Digital photo opportunities where consumers can make their own baseball
        cards and share them across social media platforms.

Phase 1 – First 3 Years

    --  Visit 10 major league cities per year (all major league cities in 3
        years)

Phase 2 – Years 4-6

    --  Repeating cities of high demand
    --  Visit large Minor League markets

“We are so excited to bring selected Cooperstown treasures to baseball fans across the country,” said Hall of Fame Chairman Jane Forbes Clark. “Fans visiting this experience will be completely immersed in the game’s history, thanks to the creative influence of MLBAM and IMAX, two leaders in technology and entertainment.”

“By marrying the best of baseball with an immersive, state-of-the-art experience, we have an opportunity to expand the fan experience beyond the ballpark and into the communities in which our fans live, as well as ignite a passion for the game with a new generation,” said Tom Werner.

“IMAX is proud to partner with CAA, MLBAM, the National Baseball Hall of Fame and Museum, GSP and Tom Werner to provide this incredible, cutting-edge experience to fans of the National Pastime throughout the country. Baseball has always been about breaking new ground while honoring the past and we could not be happier to have IMAX’s innovative technology immerse fans into the game and give them an opportunity to relive their dreams while building new ones,” said Greg Foster, Sr. EVP IMAX Corp. and CEO IMAX Entertainment.

“As someone who grew up nearly 1,000 miles from Cooperstown, I commend the National Baseball Hall of Fame and Museum for conceiving of and implementing this fan-focused tour,” said Bob Bowman, President & CEO, MLBAM. “We are excited to support such a prestigious partnership, providing new technologies, along with IMAX, to help deliver interactive experiences featuring the game’s greatest players, narratives and traditions.”

Twitter: @HallofFameTour, Instagram: Halloffametour

Facebook: https://www.facebook.com/HallfofFameTour

PARTNERS

NATIONAL BASEBALL HALL OF FAME AND MUSEUM

    --  The National Baseball Hall of Fame and Museum is an independent,
        non-profit educational institution dedicated to fostering an
        appreciation of the historical development of baseball and its impact on
        our culture by collecting, preserving, exhibiting and interpreting its
        collections for a global audience as well as honoring those who have
        made outstanding contributions to baseball.
    --  The Hall of Fame comprises 306 elected members, included 211 former
        Major League players, 28 executives, 35 Negro Leaguers, 22 managers and
        10 umpires.
    --  There are currently 66 living members. By position, there are: 74
        pitchers, 17 catchers, 21 first basemen, 20 second basemen, 15 third
        basemen, 24 shortstops, 21 left fielders, 23 center fielders, 24 right
        fielders and 1 designated hitter.
    --  The Hall of Fame and Museum was established in 1936 (official dedication
        took place on June 12th, 1939) and is located at 25 Main Street in
        Cooperstown, New York.

IMAX

    --  IMAX, an innovator in entertainment technology, combines proprietary
        software, architecture and equipment to create experiences that take you
        beyond the edge of your seat to a world you've never imagined. Top
        filmmakers and studios are utilizing IMAX theatres to connect with
        audiences in extraordinary ways, and, as such, IMAX's network is among
        the most important and successful theatrical distribution platforms for
        major event films around the globe.
    --  IMAX MOBILE - The theater is an expandable trailer system and has
        seating for an audience of about 150 people. The interior walls and
        ceiling will be acoustically treated to replicate the sound and image
        quality of a commercial IMAX film.

MLBAM

Established in June 2000 following a unanimous vote by the 30 Major League Baseball club owners to centralize all of Baseball’s Internet operations, MLB Advanced Media LP (MLBAM) is the interactive media and internet company of Major League Baseball. MLBAM manages the official league site, MLB.com, and each of the 30 individual Club sites to create the most comprehensive Major League Baseball resource on the Internet. MLBAM also develops, deploys and distributes the highest-grossing sports app, At Bat, as well as manages live video content for dozens of sports and entertainment clients. It captures, encodes and distributes tens of thousands of live video events annually, powering more live events on the Internet than any other property in the world.

TOM WERNER

    --  American television producer and businessman, chairman of the Boston Red
        Sox and Liverpool Football Club. Werner is a co-founder of The
        Carsey-Werner Company.  In this capacity, he served as executive
        producer of such television programs as The Cosby Show, Roseanne, 3(rd)
        Rock from the Sun and That 70's Show and in 1996, he was inducted into
        the Television Hall of Fame.  Werner is co-Managing Partner with his
        friend John Henry in the sports investment and operations company New
        England Sports Ventures.

CAA

    --  Leading entertainment and sports agency Creative Artists Agency (CAA)
        represents many of the most successful professionals working in film,
        television, music, video games, sports, theatre, and digital content,
        and provides a range of strategic marketing and consulting services to
        corporate clients.

ARNY GRANAT – Grand Slam, LLC

    --  Arny Granat co-founded Jam Productions, Ltd. in 1971. Jam Productions is
        one of the largest independent concert promoters in North America and
        has promoted a wide array of events over the past 40 years including the
        Rolling Stones, Madonna, Frank Sinatra as well as producing the first
        Farm Aid concert. Through the corporate special events division , they
        have produced such events as the Grand Opening of Millennium Park in
        Chicago, three Gubernatorial inaugurations and the World Cup '94
        Chairman's Opening Night Gala. Mr. Granat has expanded his range of
        entertainment into the theatrical world thru Jam Theatricals, producing
        plays in 30 markets around the U.S. and Canada while winning several
        Tony Awards as a producer on Broadway. Among Granat's many achievements
        in the music industry is being named Pollstar's Talent Buyer of the Year
        and Performance Magazine Readers Poll Promoter of the Year.

CONTACT: MATT LABOV mlabov@forefrontmedia.com

PHONE: 424/777-0790

SOURCE IMAX Corporation


Source: PR Newswire



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