Albert Pujols “Pinch Hits” To Support 20th Anniversary Of The Toys”R”Us Toy Guide For Differently-Abled Kids®
The World’s Greatest Toy Store® Teams Up with Baseball World Champion and Proud Father to Continue Special Needs Advocacy Efforts and Backing #ToysForAll
WAYNE, N.J., Aug. 19, 2014 /PRNewswire/ — Toys”R”Us(®) today announced the release of its 20(th) Anniversary edition of the Toys”R”Us Toy Guide for Differently-Abled Kids(®), an easy-to-use toy selection resource for those who know, love and shop for children with special needs. Now in its second decade of annual publication, the complimentary shopping guide is a go-to for families, friends and caregivers involved in the special needs community, and is available in Toys”R”Us(®) and Babies”R”Us(®) stores nationwide, as well as online at Toysrus.com/DifferentlyAbled in both English and Spanish. This year, Toys”R”Us is teaming up with baseball World Champion, proud father and special needs advocate, Albert Pujols, who appears on the cover alongside Cameron Withers, a 5-year-old boy from Southern California.
While Pujols is known for his passion on the diamond, his dedication to the special needs community is even greater. As a parent to a daughter with Down syndrome, Pujols serves as a vocal advocate for children with special needs through the Pujols Family Foundation. Since 2005, the Pujols Family Foundation has worked diligently to provide children and families living with Down syndrome with the tools they need to thrive. As part of the launch of this year’s Guide, Pujols will bring that same devotion to his partnership with Toys”R”Us in helping to reach its customers nationwide and raise awareness of this one-of-a-kind resource.
“As a proud dad to my beautiful daughter, Bella, who lives with Down syndrome, I understand how important it is to have resources like the Toys”R”Us Toy Guide for Differently-Abled Kids to help in making informed choices to support a child’s development. And, as a professional athlete, I truly value the importance of play and recognize the impact it has in the lives of children who face everyday challenges – for these kids, playtime is not just about fun, it’s an opportunity to explore their strengths and experience success in reaching each new milestone,” said nine-time All-Star baseball player, Albert Pujols. “I have a tremendous amount of passion for this cause, and I’m excited to partner with Toys”R”Us to make it easier for gift-givers to find toys for the special needs children in their lives that will inspire their imagination, encourage inclusive play and help them develop new skills.”
Trusted Toy Recommendations Tailored to Children’s Individual Abilities
Serving as a trusted resource for family, friends and caregivers of children with special needs, the Guide is packed with everyday playthings selected for their unique ability to help kids build critical skills, such as creativity, fine and gross motor and self-esteem, during playtime. Each of the toys featured in the 63-page buying guide has been vetted in partnership with the National Lekotek Center, a nonprofit organization dedicated to making play accessible for children of all abilities.
To equip parents with targeted recommendations as they set out in selecting a toy for their child’s specific set of abilities, each toy in the Guide is paired with skill-building icons, which help users easily identify the playthings that are most suitable for the child they’re shopping for. The following are examples of toys featured in the 2014 Guide, highlighted by the skill they promote: