Ariel Bath Announces 2014-2015 Brand Campaign to Set Ariel as the Standard in Luxury, In-Home Steam Showers
The brand campaign “Healthy Living at Home,” emphasizes the health benefits that are possible with a steam shower.
SANTA ANA, Calif., Aug. 19, 2014 /PRNewswire/ –10 years ago, Ariel Bath was the first American brand to bring modular, computerized steam shower systems to the United States. Currently, Ariel is the leading brand of these systems; in comparison to other brands, Ariel is in the most markets and offers exceptional quality, brand reputation, craftsmanship and customer service.
Brandon Nguyen, President of Ariel Bath, said, “‘Healthy Living at Home’ was conceived to brand the design and aesthetics of our product offerings, which have fueled the evolution of modular steam showers. Ariel remains at the forefront of modular steam shower research and design, while offering its customers the health benefits and convenience of bathing with in-home steam.”
The health benefits of bathing with steam are numerous, including improvements in:
-Appearance of Skin
Furthermore, these health benefits may be enjoyed at-home without the need to visit the gym or spa for a steam session.
“We would like to emphasize that Ariel is one of the few brands carried nationally in various top 500 retailers, big box retailers and E-commerce sites in home improvement,” added Norton Nguyen, National Sales Manager. “We’re carried by Lowes, Home Depot, Build.com, Wayfair, Mernards and the two largest plumbing distributors in the nation – Ferguson and Hajoca Corporation. Our proven products have a network of distribution, which rivals that of other versions in the market.”
The design of Ariel Platinum Steam Showers has been emulated by other brands; however, other versions are often poorly manufactured. They often come with poorly fitted panels, rough cut edges, weak hardware and electronics lacking in quality. Additionally, they often come with unclear instructions, and most other brands do not offer in-house technical support for these products.
Joey Solinap, Director of Marketing, stated, “Ariel is the #1 searched brand for steam showers online and is the largest designer and importer of free standing steam showers in North America. Our experience in the evolution of the steam shower and our in-house, U.S. only, technical support team set us apart in the market.”
The “Healthy Living at Home” campaign includes online educational materials to communicate the benefits of the brand, including a redesigned Ariel Bath Press Page and the “Healthy Living at Home” Infographic at http://www.arielbath.com/pages/healthy-living-at-home-with-an-ariel-steam-shower.html.
About Ariel Bath
Ariel Bath is sold nationwide and carries luxury lines of steam showers, toilets, bathtubs, shower panels and bathroom vanities. Ariel products are carried in major retailers, including Home Depot, Overstock, Wayfair, Build, Lowes and Menards and have been featured on the DIY Network and The Price is Right. More information at http://arielbath.com/.
SOURCE Ariel Bath