Rodale Inc. Announces Launch of Rodale’s Organic Life
Rebrands perennial title Organic Gardening; announces James Oseland as Editor-in-Chief
NEW YORK, Aug. 22, 2014 /PRNewswire/ — Rodale Inc., the world’s leading healthy lifestyle company, today announced the launch of Rodale’s Organic Life, a relaunch of perennial title Organic Gardening, the first organic magazine and first Rodale title, launched in 1942. The new brand, which includes magazine, digital, live event, and e-tailing components, will tap consumers’ growing interest in healthy living by offering a fresh spin on food, garden, home, and well-being content across all platforms.
James Oseland has been named Editor-in-Chief of Rodale’s Organic Life, effective September 9. In this role, Oseland will oversee editorial direction across all brand platforms, including the magazine’s editorial, digital, and mobile presence. This appointment marks Oseland’s return to Rodale, where he previously served as an editor of the former Rodale title Organic Style. He will report to Rodale President Scott Schulman.
“We’re thrilled to welcome James back to Rodale as we continue to grow and diversify–he brings a strong passion for our mission and unmatched expertise in this space,” says Schulman. “With this launch, Rodale is uniquely able to serve consumers and advertisers in one of the most important and fastest growing market segments.”
Says James Oseland, “Rodale’s Organic Life will be a print and digital brand like no other: It will be a community, a clearinghouse of beautiful, authoritative information that will weave together food, shelter, gardening, wellness, and good living–an intersection of topics that lie right at the heart of Rodale and what so many of us care about.”
Oseland most recently served as Editor-in-Chief of Saveur, where he led the magazine to more than 40 awards, including numerous James Beard journalism awards and three from the American Society of Magazine Editors. He is also a five-year veteran on Bravo TV’s Top Chef Masters. His 2006 memoir, Cradle of Flavor, was named one of the best books of the year by The New York Times and was recognized by the James Beard Foundation and the International Association of Culinary Professionals. He has previously served as an editor at Vogue, Sassy, the Village Voice, and Mademoiselle.
Rodale’s Organic Life magazine will debut this spring with its February/March 2015 issue.
About Rodale Inc. Rodale is the global voice for health and wellness with a mission to inspire and enable people to improve their lives and the world around them. Through a broad portfolio of best-in-class brands, Rodale reaches more than 100 million people globally through multiple distribution channels, including magazines, books, online, mobile, e-commerce, direct-to-consumer, social, and video. With 100 editions in 67 countries, Rodale publishes the largest, most established health and wellness lifestyle magazine brands, including Men’s Health, Prevention, Women’s Health, Runner’s World, Bicycling, Running Times, and Organic Gardening, and through Rodale Events, LLC, produces 25 branded events that draw more than 100,000 participants annually. As one of the largest independent book publishers in the world, Rodale has published more than 75 New York Times bestsellers, including An Inconvenient Truth, by Al Gore; The End of Overeating, by former FDA Commissioner Dr. David Kessler; and The Honest Life, by Jessica Alba. A digital leader in the healthy living space with properties such as Fitbie.com and Rodale’s, a healthy lifestyle e-tail store for responsibly sourced products, the company continues to find new ways to connect with audiences across developing technologies. Rodale is an established leader in direct-response marketing with more than 60 million customers, and Rodale editors are fixtures on the national media circuit, appearing on television regularly as authorities on health and wellness. RodaleInc.com
Allison Hobson Falkenberry
VP, Brand and Corporate Communications
SOURCE Rodale Inc.